The conference and exhibition calendar this year is absolutely packed with potentially powerful events. If your company wants to take advantage of all of these amazing shows, you have to be prepared for success. One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking […]
Trade show floors often consist of an endless sea of ho-hum booths. At first glance, one display looks virtually identical to the next, with little or no differentiation. Other than a small sign declaring the name of the company exhibiting within the confines, there is little or no content indicating the booth has anything special […]
Companies frequently spend a great deal of time, creative brainpower and financial resources to plan and execute a show stopping trade show display. Then, unfortunately, they leave out one very important element: lighting. All that effort expended on a booth designed to wow visitors, when lackluster lighting means they can’t even really see it. Without […]
Your customers increasingly care about sustainability. In a recent PwC report on corporate sustainability, 75% of CEOs polled indicate sustainable business practices are important. These business leaders and their employees are looking to connect with companies that offer opportunities to further their sustainability goals. A trade show display offers a powerful way to communicate with […]
Planning a budget for anything can be an arduous task. When planning a budget for a branded environments project, there are even more factors to consider. Here’s a helpful outline to help guide your process for budgeting for a Branded Environment. It’s definitely not a “one size fits all” type of process! Defining the […]
Picking the right space for your trade show exhibit is essential for gaining foot traffic, visibility and generating leads. There are many factors that should be considered when picking the perfect spot on the trade show floor. In this post, we cover how to select the best space to help you exhibit better at your […]
Not all leads captured on the trade show floor are equal so the ability to quickly qualify leads is crucial. The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice […]
To fully understand your brand, you want to think about the entire experience one has with your brand and facilities. This includes everything from your logo, Mission Statement, and Web properties to your culture, workplace physical environment and consistency of message across all media. But that’s not all, everything speaks! In a nutshell, your brand […]
In the world of traditional sales, dogged determination can often get you one of two results: you land a lead, or get you blacklisted. While we’re not all Alec Baldwin’s character in the movie Glengarry Glen Ross, fortunately, there’s more to collecting leads than a tenacious attitude. Customer-Centric Booth Design On the day of the […]
The trade show floor is a salesperson’s dream: prospective clients who are begging to be wowed. But while the bodies are warm, there’s still work to be done. A smart sales strategy and a good sales pitch are needed to separate your brand from your competitor’s. In this post, you’ll learn how to hone your […]
Even in the face-to-face world of trade shows, social media is one of the most popular ways to engage attendees. It’s a great tool to qualify interested leads, engage with real customers, and keep the lines of communication open before, during and after a trade show. Before You Begin Social media is best used as […]
If your products could speak, they would tell you how much they love trade shows. Trade shows allow products to escape the confines of a website or catalog, granting firsthand access to curious attendees and loyal customers. A unique product demonstration at a trade show draws a crowd and encourages attendees to engage with products, […]
