20 Social Media Tips For Trade Show Exhibitors

May 16, 2019

Even in the face-to-face world of trade shows, social media is one of the most popular ways to engage attendees. It’s a great tool to qualify interested leads, engage with real customers, and keep the lines of communication open before, during and after a trade show.

Before You Begin

Social media is best used as a visual platform. It’s important that whoever is posting to social media ensures every post has an image, and that all images are sized appropriately for the platform they are being published on.

Image Size Cheat Sheet

Facebook – Recommended upload size of 1,200 x 630 pixels
Twitter – Minimum size 440 x 220 pixels (a 2:1 ratio)
Instagram Image – Images will be resized to 1080 x 1080
Instagram Story – Recommended resolution is 1080 x 1920
LinkedIn – Recommended size for images or links: 1104 x 736 pixels

Our 20 favorite social media tips can help your team form your social media strategy ahead of your next trade show.

  1. DEVELOP A DETAILED STRATEGY
  2. SET CONCRETE GOALS
  3. MONITOR SHOW HASHTAGS
  4. FIND WHERE YOUR ATTENDEES ARE ENGAGING THE MOST
    Related: Check out our best Trade Show App for Exhibitors
  5. CHOOSE THE RIGHT CHANNEL
    Instagram – Instant Photos and Videos
    Twitter – Bite-size Content Pre, During & Post-Show
    LinkedIn – Engage Your Professional Connections
    Facebook – Albums, Recaps, Longer Posts
  6. DESIGNATE A SOCIAL MEDIA LEADER
  7. ENCOURAGE THE WHOLE TEAM TO GET INVOLVED
  8. USE THE SHOW HASHTAG
  9. TELL EVERYONE YOU’LL BE TWEETING AND POSTING
  10. PROMOTE MORE THAN YOUR BOOTH NUMBER AND GIVEAWAYS
  11. LISTEN TO WHAT ATTENDEES WANT
  12. SHARE SOMETHING VALUABLE
    Related: Read our Secrets to a Successful Trade Show Email Campaign
  13. SHARE VALUABLE CONTENT FROM OTHERS
  14. DON’T SOUND LIKE A CORPORATE ROBOT
  15. JOIN THE TRADE SHOW CONVERSATION
  16. SHARE ON-SITE PHOTOS AND VIDEOS
  17. SHOW YOUR FUN SIDE
  18. CREATE YOUR OWN UNIQUE HASHTAG
  19. GIVE VISITORS A REASON TO USE IT
    Host a Hashtag Contest – Scavenger hunt, Best Tweet, Photo, Video
    Host a Twitter Chat – Cover a hot topic, Facilitate a Q&A, Solve an Industry Problem
  20. CONNECT WITH YOUR LEADS