On the Exhibit Floor

Custom Made Exhibits Drive Customers

Go beyond the cookie-cutter appearance of the booths around you and increase the chance your offering will be noticed at your next trade show.

“Illuminating” Lighting Ideas

Without the right lighting to illuminate your booth, your chances of attracting customers will be dim. For the best and brightest results, make sure you don’t treat lighting as an afterthought.

Showcasing Sustainability in your Trade Show Exhibit

75% of CEOs polled indicate sustainable business practices are important.. here are some ways to convey your company's environmental footprint at your next trade show.

How to Pick the Perfect Trade Show Exhibit Location

Picking the right space for your booth is critical -- here are some tips on how to select the right space for your next trade show.

Qualifying Trade Show Leads

The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers.

How to Capture Prospects at a Trade Show

Capturing prospects at a trade show is equal parts art and science. Learn our best strategies to use at your next big show.

Pitch Perfect: Selling at a Trade Show

Learn how to hone your selling skills so you can win over clients and beat out your trade show competition.

Secrets to a Successful Trade Show Email Campaign

Questions about email marketing? Check out our trade show email marketing best practices so you can devise an effective email strategy for your brand.

Tech Ideas That Make Your Biotechnology & Pharmaceutical Booth Stand Out

Our free Ebook, “Tech Ideas That Make Your Biotechnology & Pharma Booth Stand Out” highlights the right mix of tech elements to attract today’s tech-savvy customer.

The Evolving world of Face to Face Marketing and in-booth engagement

Today’s trade show floor is an atmosphere of discovery so knowing how to communicate in the age of interactive engagement is a must.

The Value of Being an Exhibitor!

Here’s a stat that shouldn’t be ignored: 46% of executive decision makers made purchase decisions while attending a trade show.

Using Technology to Make Your Trade Show Display Stand Out

Here are some ways to get your booth attendees more engaged as they learn about what you have to offer.
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