A Conversation with Bill Lauf

We took some time to sit down with Bill Lauf, of William J. Lauf Consulting, to ask him some questions about his experiences. With face to face marketing experience that spans four decades, he has lots to share on trade show marketing, live and virtual workshops, sales training, communication, and much more. Read on to […]

Trade show floor

Trade Shows 2023: What To Expect

It’s hard to believe another year has passed and exhibitors are already knee-deep in planning for 2023 events and activations. Today we’ll cover everything you need to know to prepare for a successful 2023 show year. We will cover the top trends, what to expect on the show floor, how you can navigate a world […]

Fall Newsletter update from Apogee CEO Mark Taylor

It’s hard to believe we’re already through the first week of August! Fall Trade shows are coming up quickly. In this newsletter we’ll offer some additional resources to help you plan for your Fall shows, and get ready for 2023’s event landscape. If we can offer one bit of advice: Start early! The supply chain […]

Have you noticed the price of gas?…..

The recent (and drastic) increase in fuel costs have sent ripple effects through the economy, our industry, and your bottom line.  However, trade shows, live events, and other activations are still an effective way of reaching your audience.  Moreover, trade shows still offer the most efficient way of connecting with your potential customers.  The cost […]

With so many biotechnology and pharma trade shows to choose from in 2019, we have compiled our list of the top events to help you grow your business.

2022 Trade Show Planning Guide

“Nothing will ever replace the face to face opportunity that trade shows offer” – Apogee client quote Trade shows resumed in 2021 and we witnessed a changed landscape with regard to budgeting, planning, and execution of events. One key to ensuring your investment in attending these dynamic events still pays off: properly planning your overall […]

Branding Your Office: Elements and approaches to enhance your brand

When it comes to corporate branding, many Marketers focus on brand activity outside of the organizations home office.  External Marketing elements such as Websites, events, advertising campaigns become the core focus, when building the brand “at home” in their offices and manufacturing facilities is just as important.  Here we’ll look at several methods (and reasons) […]

Live Business events have returned. Here’s what we’re seeing…

For nearly 15 months the live events industry was largely shut down due to the effects of the pandemic. Recently, events have begun happening again and we’re all excited to be going back to the show floor. In this blog we’ll cover what we’re seeing, and try to provide our customers/partners a glimpse into what to expect as they return to trade shows and meetings.

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Environmental Branding and why it’s important

Brand integrity begins with the promise that a brand offers both it’s employees, as well as it’s customers.  To begin understanding this, an organization must first help it’s internal brand ambassador’s understand why it’s important.  The best ambassador a brand can have it that of it’s ownership, and it’s employees.  Brand loyalty begins here.  Effectively […]

Planning for the return of Live Business Events

A recent survey conducted by Freeman Company shows that 85% of respondents feel that in-person events are irreplaceable and an  integral part of their overall marketing strategy.   This survey shows the majority of attendees and exhibitors in the U.S. plan to return to face-to-face events by the fall of 2021. According to the study, […]

Digital Marketing Tactics to deploy in absence of Trade Shows

Marketing Strategy in a year with fewer Trade Shows

Yes, trade shows are a vital part of almost every organizations Marketing mix.  2020 saw the Trade show activity shrink by nearly 80%, so many organizations had to quickly discover new Marketing Strategy tactics to deploy to help generate leads, build brand awareness, or educate on new product developments.  Here we will discuss how to […]

trade show hall

The Virtual Complement to Exhibiting

As many Marketing Professionals and Event Organizers will attest, the worth of Virtual Events will never replace that of Live Events.  Shows that moved to all virtual formats during the pandemic saw huge drop-offs in participating companies and attendees.  Companies that did participate almost uniformly expressed dissatisfaction with the events, and the Marketing Professionals tasked […]