The recent (and drastic) increase in fuel costs have sent ripple effects through the economy, our industry, and your bottom line. However, trade shows, live events, and other activations are still an effective way of reaching your audience. Moreover, trade shows still offer the most efficient way of connecting with your potential customers. The cost […]
Why is branding your facilities correctly so important? How do you want your customers (and your team) to feel when they enter your corporate spaces? One of the important things about your brand is that it is supposed to deliver an emotional conveyance of your promise. When you look at iconic brands how do they […]
For nearly 15 months the live events industry was largely shut down due to the effects of the pandemic. Recently, events have begun happening again and we’re all excited to be going back to the show floor. In this blog we’ll cover what we’re seeing, and try to provide our customers/partners a glimpse into what to expect as they return to trade shows and meetings.
A recent survey conducted by Freeman Company shows that 85% of respondents feel that in-person events are irreplaceable and an integral part of their overall marketing strategy. This survey shows the majority of attendees and exhibitors in the U.S. plan to return to face-to-face events by the fall of 2021. According to the study, […]
Yes, trade shows are a vital part of almost every organizations Marketing mix. 2020 saw the Trade show activity shrink by nearly 80%, so many organizations had to quickly discover new Marketing Strategy tactics to deploy to help generate leads, build brand awareness, or educate on new product developments. Here we will discuss how to […]
State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, […]
We were pleased to be able to partner with Vail Marketing Communications on this article. Jessica Vail, and Mark Taylor from Apogee collaborated on this publication to help Exhibit managers navigate the virtual space questions that have arisen as a result of the large-scale cancellation of all live-events in 2020. With the recent cancellation of […]