Blog

Trade shows are not dead, and neither are we.

State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, Trade Shows.

• By: ApogeeExhibits
• Posted: September 24, 2020

BlogTrade Show Trends

Virtual Tradeshows and Events

With the recent cancellation of all in-person networking events and tradeshows, many companies are looking for a valid alternative. While we strongly feel that few things can replace face-to-face interaction, having a virtual tradeshow is a close second. There are many benefits to hosting a virtual event. With a virtual booth, you can record and track information and analytics like never before. You will be able to have longer exposure and increase your pre and post event marketing efforts, using the virtual exhibit as a supplement to in-person events, which could lead to more sales.

• By: ApogeeExhibits
• Posted: September 22, 2020

Show Planning

2020 Trade Show Planning Guide-After Covid-19

One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it's a good idea to put any free time you have to work on careful planning and execution of your events once they start up again.

• By: ApogeeExhibits
• Posted: April 15, 2020

Show Planning

Should I Rent or Buy my Exhibit?

You’ve probably asked yourself “should I rent or purchase my booth?” Here are some criteria to evaluate whether rental might be a solution for you.

• By: ApogeeExhibits
• Posted: February 21, 2020

Branded Environments

Budgeting For Branded Environments: How To Plan For Branding Your Office

How to Plan for Branding Your Office as an Integral Part of Your Sales + Marketing Strategy

• By: ApogeeExhibits
• Posted: September 23, 2019

On the Exhibit FloorShow Planning

How to Pick the Perfect Trade Show Exhibit Location

Picking the right space for your booth is critical -- here are some tips on how to select the right space for your next trade show.

• By: ApogeeExhibits
• Posted: September 10, 2019

On the Exhibit Floor

Qualifying Trade Show Leads

The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers.

• By: ApogeeExhibits
• Posted: August 12, 2019

Branded Environments

8 reasons to promote a strong brand strategy

Branding is so much more than just a logo. To fully understand your brand, you want to think about the entire experience one has with your brand and facilities.

• By: ApogeeExhibits
• Posted: August 1, 2019

MarketingOn the Exhibit Floor

How to Capture Prospects at a Trade Show

Capturing prospects at a trade show is equal parts art and science. Learn our best strategies to use at your next big show.

• By: ApogeeExhibits
• Posted: May 20, 2019

On the Exhibit Floor

Pitch Perfect: Selling at a Trade Show

Learn how to hone your selling skills so you can win over clients and beat out your trade show competition.

• By: ApogeeExhibits
• Posted: May 16, 2019

Marketing

20 Social Media Tips For Trade Show Exhibitors

These top social media tips can help your team form your social media strategy ahead of your next trade show.

• By: ApogeeExhibits
• Posted: May 16, 2019

Booth Design

3 Easy Steps to Designing A Stunning Trade Show Product Display

A unique product demonstration at a trade show draws a crowd and encourages attendees to engage with products, your brand and staff to learn more.

• By: ApogeeExhibits
• Posted: April 22, 2019

Booth DesignTrade Show Trends

Go Green: Environmentally Friendly Promotional Products

Learn how environmentally friendly trade show giveaways help raise your trade show profile and create positive brand awareness.

• By: ApogeeExhibits
• Posted: April 15, 2019

Booth Design

Tips For Designing Large Format Graphics

Every impressive exhibit at a trade show has one thing in common: stunning graphics. Learn how to get the best from your trade show with these graphic design tips.

• By: ApogeeExhibits
• Posted: April 8, 2019

Booth DesignTrade Show Trends

Spring into these 5 Fresh Trade Show Booth Ideas

Freshen up your trade show strategy with some of Apogee’s favorite creative trade show booth ideas for your next event.

• By: ApogeeExhibits
• Posted: March 25, 2019

Show Planning

Evaluate Your Booth – Ask Yourself These Questions

Ensure your booth stays in tip-top shape with these top questions

• By: ApogeeExhibits
• Posted: March 25, 2019

MarketingTrade Show Trends

Best Trade Show Apps for Exhibitors

Staying organized while exhibiting at a trade show can be difficult, but these apps can help you stay on top of everything during your next exhibit.

• By: ApogeeExhibits
• Posted: March 18, 2019

MarketingShow Planning

8 Post-Trade Show Questions to Ask Yourself

When a show is over, performing a post-trade show analysis will help you determine your successes and areas for improvement.

• By: ApogeeExhibits
• Posted: March 11, 2019

MarketingTrade Show Trends

Use Content to Amp up Your Biotechnology and Pharmaceutical Trade Show Booth

Learn how to use content to support your biotechnology of pharmaceutical trade show.

• By: ApogeeExhibits
• Posted: February 28, 2019

Show Planning

Financial Planning for your Next Trade Show Event

Creating an accurate trade show budget can be time consuming and challenging. Here are some tips on budget planning to help you plan for a successful trade show.

• By: ApogeeExhibits
• Posted: February 18, 2019