The recent (and drastic) increase in fuel costs have sent ripple effects through the economy, our industry, and your bottom line. However, trade shows, live events, and other activations are still an effective way of reaching your audience. Moreover, trade shows still offer the most efficient way of connecting with your potential customers. The cost […]
“Nothing will ever replace the face to face opportunity that trade shows offer” – Apogee client quote Trade shows resumed in 2021 and we witnessed a changed landscape with regard to budgeting, planning, and execution of events. One key to ensuring your investment in attending these dynamic events still pays off: properly planning your overall […]
“Nothing will ever replace the face to face opportunity that trade shows offer” -Apogee client quote As our nation and our economy gradually recover, and there will be a pent up demand for folks to get back to live events and continue promoting their brand in person. One key to ensuring your investment in attending […]
“Stopping advertising to save money is like stopping your watch to save time” -Henry Ford One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it’s a good […]
Many Exhibit Managers are often confronted with the question, “should I rent or purchase my booth?”. While there are arguments for both, we are going to dissect here today why rental should be considered when running an effective face to face marketing program. With the increased cost of transportation and raw materials, rental exhibits make […]
The conference and exhibition calendar this year is absolutely packed with potentially powerful events. If your company wants to take advantage of all of these amazing shows, you have to be prepared for success. One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking […]
Companies frequently spend a great deal of time, creative brainpower and financial resources to plan and execute a show stopping trade show display. Then, unfortunately, they leave out one very important element: lighting. All that effort expended on a booth designed to wow visitors, when lackluster lighting means they can’t even really see it. Without […]
Your customers increasingly care about sustainability. In a recent PwC report on corporate sustainability, 75% of CEOs polled indicate sustainable business practices are important. These business leaders and their employees are looking to connect with companies that offer opportunities to further their sustainability goals. A trade show display offers a powerful way to communicate with […]
Picking the right space for your trade show exhibit is essential for gaining foot traffic, visibility and generating leads. There are many factors that should be considered when picking the perfect spot on the trade show floor. In this post, we cover how to select the best space to help you exhibit better at your […]
Your trade show booth is a large investment. And like any large investment, long-term results rely on great performance. For your trade show booth to consistently produce results, like traffic, leads, conversations and returning customers, updates and care are needed. After all, trends change—certain elements that were popular when you first designed your trade show […]
After the dust has settled and you’re back home after another busy trade show, performing a post-trade show analysis will help you determine your successes and areas for improvement. Within the first day or two after a show, gather your team for an in-depth analysis. Here are 8 questions you can use to springboard an […]
Whether you consider yourself a trade show veteran or a novice exhibitor, you’re familiar with the inevitable budgeting conversation that happens before you start planning which trade shows you’ll attend each year. Creating an accurate trade show budget can be time consuming and challenging. This article provides you with practical advice and easy-to-apply budget planning […]
