Show Planning

2020 Trade Show Planning Guide-After Covid-19

One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it's a good idea to put any free time you have to work on careful planning and execution of your events once they start up again.

Should I Rent or Buy my Exhibit?

You’ve probably asked yourself “should I rent or purchase my booth?” Here are some criteria to evaluate whether rental might be a solution for you.

2020 Trade Show Planning Guide

One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking crucial questions, creating a strategy, crafting a budget and planning your message, your company will be better positioned to connect attendees, make connections, and convert prospects into customers.

“Illuminating” Lighting Ideas

Without the right lighting to illuminate your booth, your chances of attracting customers will be dim. For the best and brightest results, make sure you don’t treat lighting as an afterthought.

Showcasing Sustainability in your Trade Show Exhibit

75% of CEOs polled indicate sustainable business practices are important.. here are some ways to convey your company's environmental footprint at your next trade show.

How to Pick the Perfect Trade Show Exhibit Location

Picking the right space for your booth is critical -- here are some tips on how to select the right space for your next trade show.

Evaluate Your Booth – Ask Yourself These Questions

Ensure your booth stays in tip-top shape with these top questions

8 Post-Trade Show Questions to Ask Yourself

When a show is over, performing a post-trade show analysis will help you determine your successes and areas for improvement.

Financial Planning for your Next Trade Show Event

Creating an accurate trade show budget can be time consuming and challenging. Here are some tips on budget planning to help you plan for a successful trade show.

Secrets to a Successful Trade Show Email Campaign

Questions about email marketing? Check out our trade show email marketing best practices so you can devise an effective email strategy for your brand.

Getting Started: How to Plan for Trade Shows

Prepare for your next trade show with these best practices that can help you become a better exhibitor.

Top Trade Show Trends

Our free guide, “Top Trade Show Trends” highlights the most effective ways to market your business at trade shows.

Maximize Your Investment with these Trade Show Booth Updates

Our free guide, “Maximize Your Investment with these Trade Show Booth Updates,” discusses simple and affordable ways to update and refresh your booth.

Trade Show Timeline: Plan Smarter

The best way to predict future trade show success is to plan in the present

Measuring Event Marketing Results: Things to measure to ensure Exhibiting makes sense

Tradeshows, VIP Events, Conferences and conventions… understand the metrics used to evaluate your next event

5 Great Reasons to Exhibit at Trade Shows

Here are 5 top reasons why trade show exhibiting is an essential part of your overall business development strategy.

The Value of Being an Exhibitor!

Here’s a stat that shouldn’t be ignored: 46% of executive decision makers made purchase decisions while attending a trade show.
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