The conference and exhibition calendar this year is absolutely packed with potentially powerful events. If your company wants to take advantage of all of these amazing shows, you have to be prepared for success. One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking crucial questions, creating a strategy, crafting a budget and planning your message, your company will be better positioned to connect attendees, make connections, and convert prospects into customers. Looking back Before you get into the thick of crafting your trade show display for upcoming events, it’s a good idea to analyze what happened in the past. What worked, and what didn’t? What components did visitors respond to enthusiastically—and what left them cold? Based on that look back, you might decide your booth needs some freshening up. Read the rest of the article Name*Email* CompanyNameThis field is for validation purposes and should be left unchanged.