As many Marketing Professionals and Event Organizers will attest, the worth of Virtual Events will never replace that of Live Events. Shows that moved to all virtual formats during the pandemic saw huge drop-offs in participating companies and attendees. Companies that did participate almost uniformly expressed dissatisfaction with the events, and the Marketing Professionals tasked […]
In the world of traditional sales, dogged determination can often get you one of two results: you land a lead, or get you blacklisted. While we’re not all Alec Baldwin’s character in the movie Glengarry Glen Ross, fortunately, there’s more to collecting leads than a tenacious attitude. Customer-Centric Booth Design On the day of the […]
Even in the face-to-face world of trade shows, social media is one of the most popular ways to engage attendees. It’s a great tool to qualify interested leads, engage with real customers, and keep the lines of communication open before, during and after a trade show. Before You Begin Social media is best used as […]
Staying organized while exhibiting at a trade show can be difficult. Luckily the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber & Lyft—here are Apogee’s best apps for trade show exhibitors. […]
After the dust has settled and you’re back home after another busy trade show, performing a post-trade show analysis will help you determine your successes and areas for improvement. Within the first day or two after a show, gather your team for an in-depth analysis. Here are 8 questions you can use to springboard an […]
As the saying goes, content is king. When it comes to your trade show booth, content is a surefire way to attract attention on the day of a biotechnology of pharmaceutical exhibit and provide value long after the trade show has ended. But content comes in many forms, and certain types of content are better […]
Email marketing is the preferred outreach platform for event marketers. Email allows brands to personalize their message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects […]
Tradeshows, VIP Events, Conferences and conventions are all investments your organization makes in Sales and Marketing. As is the case with any investment you should expect some sort of return on it. But how do you measure the return? What are the metrics used to report a successful event? Cost per lead, Return on Objective, […]
To fully understand your brand, you want to think about the entire experience one has with your brand and facilities. This includes everything from your logo, Mission Statement, and Website to your culture, workplace physical environment and consistency of message across all media. But that’s not all, everything connected to your brand should speak […]
It is proven that face to face marketing events such as trade shows, private VIP events, and conferences are important and beneficial to an organizations growth, brand awareness and ROI. It’s more than just a cool booth (which we love designing don’t get us wrong). The work required to have a successful event […]
When I began in this business in 1994 the biggest challenge we faced was how to get a VCR to play a looping video of a client’s promotional material. Netscape Navigator was the first commercially launched web browser, and folks like Amazon, Yahoo, and YouTube were only in their beginning stages. Attendees back then were […]
