As the saying goes, content is king. When it comes to your trade show booth, content is a surefire way to attract attention on the day of a biotechnology of pharmaceutical exhibit and provide value long after the trade show has ended. But content comes in many forms, and certain types of content are better suited than others to achieve your trade show goals.
Our free Ebook, “Use Content to Amp up your Biotechnology and Pharmaceutical Trade Show Booth,” highlights how you can drive traffic to your booth with various content pieces like design elements, videos, white papers, infographics and live interviews.
What You’ll Learn
- The impact of powerful content
- How to create trade show videos
- Organic vs. Paid: What’s the difference?
- How to use Apogee’s content strategy timeline