A Conversation with Bill Lauf

We took some time to sit down with Bill Lauf, of William J. Lauf Consulting, to ask him some questions about his experiences. With face to face marketing experience that spans four decades, he has lots to share on trade show marketing, live and virtual workshops, sales training, communication, and much more. Read on to […]

Trade show floor

Trade Shows 2023: What To Expect

It’s hard to believe another year has passed and exhibitors are already knee-deep in planning for 2023 events and activations. Today we’ll cover everything you need to know to prepare for a successful 2023 show year. We will cover the top trends, what to expect on the show floor, how you can navigate a world […]

Fall Newsletter update from Apogee CEO Mark Taylor

It’s hard to believe we’re already through the first week of August! Fall Trade shows are coming up quickly. In this newsletter we’ll offer some additional resources to help you plan for your Fall shows, and get ready for 2023’s event landscape. If we can offer one bit of advice: Start early! The supply chain […]