As the Trump Administration introduces new tariffs impacting a wide range of imported goods and raw materials, businesses across industries are feeling the pinch — and the trade show world is no exception. Increased costs for materials like aluminum, steel, and electronics are creating challenges for many industries, including those like us, who design and […]
Trade show floors often consist of an endless sea of ho-hum booths. At first glance, one display looks virtually identical to the next, with little or no differentiation. Other than a small sign declaring the name of the company exhibiting within the confines, there is little or no content indicating the booth has anything special […]
If your products could speak, they would tell you how much they love trade shows. Trade shows allow products to escape the confines of a website or catalog, granting firsthand access to curious attendees and loyal customers. A unique product demonstration at a trade show draws a crowd and encourages attendees to engage with products, […]
Trade show exhibitors who offer promotional products attract traffic to their exhibits and leave lasting impressions on attendees who visit their space. What’s more, environmentally-friendly promotional items that are branded help increase brand awareness and illustrate your company’s environmental and social commitments. Learn how environmentally friendly trade show giveaways help raise your trade show profile […]
What do you notice about every impressive exhibit you’ve seen at a trade show? They all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner […]
Spring is here, so what better time to freshen up your trade show strategy? While trade shows present an excellent opportunity to attract quality leads and meet with key prospects, it can be a challenge to set your brand apart from the crowd. Here are some of our favorite creative trade show booth ideas and […]
When your display is feeling outdated, consider these three cost-effective ways to refresh your trade show booth. As any home or car owner can attest, routine maintenance is an integral part of protecting your investment. Similarly, keeping up on the maintenance of your trade show booth is crucial in helping extend the life and performance […]
Virtual and Augmented Reality captures the attention of attendees and creates an immersive experience that keeps your visitors excited, involved, and focused on your brand. The competition at trade shows is known to be fierce. Exhibitors are shoulder-to-shoulder with competitors trying to catch the attention of a shared audience. That’s where virtual and augmented reality […]
To the average trade show attendee, the maze of trade show booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge. But that’s where experiential marketing comes in. Face-to-face marketing events offer the unique opportunity to create an interactive […]
A trade show is the ideal event to market your brand’s products and services. Potential customers are seeking information, and effective trade show booth design is critical for capturing their attention, especially since your brand is competing against hundreds, sometimes thousands, of vendors. Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind […]
To fully understand your brand, you want to think about the entire experience one has with your brand and facilities. This includes everything from your logo, Mission Statement, and Website to your culture, workplace physical environment and consistency of message across all media. But that’s not all, everything connected to your brand should speak […]
