When your display is feeling outdated, consider these three cost-effective ways to refresh your trade show booth.
As any home or car owner can attest, routine maintenance is an integral part of protecting your investment. Similarly, keeping up on the maintenance of your trade show booth is crucial in helping extend the life and performance of your biggest face-to-face marketing asset.
If your display is feeling outdated (usually after 2-4 years), consider Apogee’s advice on cost-effective ways to refresh your trade show booth.
Inspect Your Trade Show Booth
It’s important to know how to check your trade show booth for signs of wear. Your trade show booth has many small parts that need to be cleaned, repaired or replaced over time. After each event, make sure you thoroughly inspect your booth, checking for parts that may need to be refreshed or replaced. This can include burned out light bulbs, graphics that need cleaning, checking that connectors and hinges are working properly, and any other broken or missing pieces.
Shipping cases should be checked as well. Cases are road-beaten from years of protecting your exhibit in storage and in transit. Since shipping cases are the protective shell that keeps your trade show booth safe, you should make sure you evaluate them for damage, repair or replacement.
Want to plan smarter? Check out our trade show timeline planner.
1. Update the Look of Your Trade Show Booth
It’s not uncommon for companies to update their trade show display graphics instead of investing in a new trade show booth, since it keeps booth designs fresh while remaining affordable.
If your current booth has outdated visuals, a modest investment in graphics can help to draw onlookers and win business. This is the perfect technique if you like the overall structure of your existing trade show booth, and if you know where the graphics will go and what dimensions you need. The only step left is to simply decide on what the new graphics will look like.
2. Integrate Portable Trade Show Displays into Your Exhibit
Sometimes all you need is a good accessory to pull your whole display together. You can augment your current trade show display by adding a portable display to your set-up. The addition of an iPad stand or literature rack can provide a new interactive element for your visitors. New display lighting can be a simple and quick addition; a graphic panel can add a professional finish, or even something as simple as a printed header panel with your logo can transform your display.
You can also feature particular products or services with a new retractable banner stand or kiosk. These types of visuals make a big impact, but are much more affordable than purchasing a new display.
3. Rent Display Items and Outfit Them with Custom Graphics
Renting trade show displays and outfitting them with custom graphics is one of the most cost-efficient options available to exhibitors. You can rent an array of trade show booth components that feature customizable graphics.
Also, if you are considering purchasing a new element for your trade show booth, but are not quite sure how it will fit with your existing display, renting allows you to test drive before you buy. Aside from the obvious benefits of brand exposure and keeping within budget, renting display items means you do not need to worry about storage.
Consult an Expert for a Cohesive Trade Show Booth Overhaul
If your booth needs more updating than a simple logo switch or added banner stand, it may be time to consult a trade show display expert. Apogee experts are available to help you come up with a custom trade show design that fits your needs, budget, and brand.
