This year is already becoming a big year for trade shows. While attendees rush in to trade shows by the thousands, exhibitors of all sizes now have the chance to market their businesses like never before. Gone are the days when trade shows only played into the hands of big-budget companies; a small- or medium-sized […]
Trade show booths represent a significant investment for your company. In order to keep your booth profitable and maximize your investment, you continually need to update and refresh your booth. But since you won’t want to spend too much money on making updates, Apogee has plenty of simple and affordable tips you can use to […]
Biotechnology and pharmaceutical trade shows can have a different atmosphere than other industry shows. Often dealing with medical and scientific breakthroughs that change lives and innovate industries, there is an aura of significance at each and every booth. Trade shows are your best opportunity at attracting interest from serious leads, in person. But with so […]
The healthcare industry is one of the world’s largest and fastest-growing industries. Every year, hundreds of trade shows and conventions are held around the world, gathering thousands of biotechnology and pharmaceutical companies exhibiting to hundreds of thousands of visitors. With so many biotechnology and pharmaceutical trade shows to choose from, we have compiled our list […]
When your display is feeling outdated, consider these three cost-effective ways to refresh your trade show booth. As any home or car owner can attest, routine maintenance is an integral part of protecting your investment. Similarly, keeping up on the maintenance of your trade show booth is crucial in helping extend the life and performance […]
Virtual and Augmented Reality captures the attention of attendees and creates an immersive experience that keeps your visitors excited, involved, and focused on your brand. The competition at trade shows is known to be fierce. Exhibitors are shoulder-to-shoulder with competitors trying to catch the attention of a shared audience. That’s where virtual and augmented reality […]
Our free Ebook, “Trade Shows 2020: Trends for Next Year’s Successful Exhibits” highlights the top trends taking place at trade shows in the coming year. Get the Ebook This is gearing up to be a successful year for marketers in the biotechnology and pharmaceutical industries. Innovations in Virtual Reality and Artificial Intelligence will make it […]
To the average trade show attendee, the maze of trade show booths can seem a little dry at times. With many companies boasting similar products and services, attracting a crowd of interested visitors can be a challenge. But that’s where experiential marketing comes in. Face-to-face marketing events offer the unique opportunity to create an interactive […]
A trade show is the ideal event to market your brand’s products and services. Potential customers are seeking information, and effective trade show booth design is critical for capturing their attention, especially since your brand is competing against hundreds, sometimes thousands, of vendors. Custom trade show booths are perfect for exhibitors looking for a one-of-a-kind […]
In the busy world of trade show marketing, the best way to predict future success is to plan in the present. That means preparing for an upcoming trade show months in advance. Our “Trade Show Timeline Planner” will guide you through an entire year of successful trade show preparation, from choosing the right trade show […]
Tradeshows, VIP Events, Conferences and conventions are all investments your organization makes in Sales and Marketing. As is the case with any investment you should expect some sort of return on it. But how do you measure the return? What are the metrics used to report a successful event? Cost per lead, Return on Objective, […]
To fully understand your brand, you want to think about the entire experience one has with your brand and facilities. This includes everything from your logo, Mission Statement, and Website to your culture, workplace physical environment and consistency of message across all media. But that’s not all, everything connected to your brand should speak […]
