If your products could speak, they would tell you how much they love trade shows. Trade shows allow products to escape the confines of a website or catalog, granting firsthand access to curious attendees and loyal customers. A unique product demonstration at a trade show draws a crowd and encourages attendees to engage with products, […]
Trade show exhibitors who offer promotional products attract traffic to their exhibits and leave lasting impressions on attendees who visit their space. What’s more, environmentally-friendly promotional items that are branded help increase brand awareness and illustrate your company’s environmental and social commitments. Learn how environmentally friendly trade show giveaways help raise your trade show profile […]
What do you notice about every impressive exhibit you’ve seen at a trade show? They all share one thing in common: stunning graphics that stand out on the show floor. Larger-than-life graphics are made possible thanks to large format printers that can create graphics on virtually any material. Whether you’re designing graphics for a banner […]
Spring is here, so what better time to freshen up your trade show strategy? While trade shows present an excellent opportunity to attract quality leads and meet with key prospects, it can be a challenge to set your brand apart from the crowd. Here are some of our favorite creative trade show booth ideas and […]
Your trade show booth is a large investment. And like any large investment, long-term results rely on great performance. For your trade show booth to consistently produce results, like traffic, leads, conversations and returning customers, updates and care are needed. After all, trends change—certain elements that were popular when you first designed your trade show […]
Staying organized while exhibiting at a trade show can be difficult. Luckily the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber & Lyft—here are Apogee’s best apps for trade show exhibitors. […]
After the dust has settled and you’re back home after another busy trade show, performing a post-trade show analysis will help you determine your successes and areas for improvement. Within the first day or two after a show, gather your team for an in-depth analysis. Here are 8 questions you can use to springboard an […]
As the saying goes, content is king. When it comes to your trade show booth, content is a surefire way to attract attention on the day of a biotechnology of pharmaceutical exhibit and provide value long after the trade show has ended. But content comes in many forms, and certain types of content are better […]
Whether you consider yourself a trade show veteran or a novice exhibitor, you’re familiar with the inevitable budgeting conversation that happens before you start planning which trade shows you’ll attend each year. Creating an accurate trade show budget can be time consuming and challenging. This article provides you with practical advice and easy-to-apply budget planning […]
Email marketing is the preferred outreach platform for event marketers. Email allows brands to personalize their message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects […]
Trade shows, exhibitions and conventions provide companies with a one-of-a-kind marketing opportunity to showcase products and capabilities and engage face-to-face with prospects and clients. In fact, a business can achieve more at one event than over the course of weeks or months of marketing through other mediums. To reap the benefits of exhibiting at a […]
This year is already becoming a big year for trade shows. While attendees rush in to trade shows by the thousands, exhibitors of all sizes now have the chance to market their businesses like never before. Gone are the days when trade shows only played into the hands of big-budget companies; a small- or medium-sized […]
