Staying organized while exhibiting at a trade show can be difficult. Luckily the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber & Lyft—here are Apogee’s best apps for trade show exhibitors. […]
After the dust has settled and you’re back home after another busy trade show, performing a post-trade show analysis will help you determine your successes and areas for improvement. Within the first day or two after a show, gather your team for an in-depth analysis. Here are 8 questions you can use to springboard an […]
As the saying goes, content is king. When it comes to your trade show booth, content is a surefire way to attract attention on the day of a biotechnology of pharmaceutical exhibit and provide value long after the trade show has ended. But content comes in many forms, and certain types of content are better […]
Whether you consider yourself a trade show veteran or a novice exhibitor, you’re familiar with the inevitable budgeting conversation that happens before you start planning which trade shows you’ll attend each year. Creating an accurate trade show budget can be time consuming and challenging. This article provides you with practical advice and easy-to-apply budget planning […]
Email marketing is the preferred outreach platform for event marketers. Email allows brands to personalize their message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects […]
Trade shows, exhibitions and conventions provide companies with a one-of-a-kind marketing opportunity to showcase products and capabilities and engage face-to-face with prospects and clients. In fact, a business can achieve more at one event than over the course of weeks or months of marketing through other mediums. To reap the benefits of exhibiting at a […]
This year is already becoming a big year for trade shows. While attendees rush in to trade shows by the thousands, exhibitors of all sizes now have the chance to market their businesses like never before. Gone are the days when trade shows only played into the hands of big-budget companies; a small- or medium-sized […]
Trade show booths represent a significant investment for your company. In order to keep your booth profitable and maximize your investment, you continually need to update and refresh your booth. But since you won’t want to spend too much money on making updates, Apogee has plenty of simple and affordable tips you can use to […]
Biotechnology and pharmaceutical trade shows can have a different atmosphere than other industry shows. Often dealing with medical and scientific breakthroughs that change lives and innovate industries, there is an aura of significance at each and every booth. Trade shows are your best opportunity at attracting interest from serious leads, in person. But with so […]
The healthcare industry is one of the world’s largest and fastest-growing industries. Every year, hundreds of trade shows and conventions are held around the world, gathering thousands of biotechnology and pharmaceutical companies exhibiting to hundreds of thousands of visitors. With so many biotechnology and pharmaceutical trade shows to choose from, we have compiled our list […]
When your display is feeling outdated, consider these three cost-effective ways to refresh your trade show booth. As any home or car owner can attest, routine maintenance is an integral part of protecting your investment. Similarly, keeping up on the maintenance of your trade show booth is crucial in helping extend the life and performance […]
Virtual and Augmented Reality captures the attention of attendees and creates an immersive experience that keeps your visitors excited, involved, and focused on your brand. The competition at trade shows is known to be fierce. Exhibitors are shoulder-to-shoulder with competitors trying to catch the attention of a shared audience. That’s where virtual and augmented reality […]
