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2026 Trade Show Playbook

The 2026 Trade Show Playbook

By Mark Taylor, President & CEO | Apogee Exhibits 2026 trade show trends are reshaping how exhibitors compete—learn the staffing strategies, budget justifications, and immersive design tactics that maximize ROI and win on the show floor. IN THIS GUIDE: Ready to Start Planning? 2026 Trade Show Trends Booth Staffing Best Practices How to Justify Your […]

7 Exhibitor Strategies for IMTS: How to Stop Traffic & Drive Leads

The International Manufacturing Technology Show (IMTS) isn’t just a trade show; it is the manufacturing industry’s massive family reunion that happens only once every two years. With over 1,700 exhibitors and nearly 90,000 registrants descending on McCormick Place, the competition for attention is fierce. How do you ensure your booth stops traffic rather than just […]

Why Trade Shows Remain Effective Despite Tariffs and Rising Costs

Trade Shows Thrive in the New Economic Era: The Data-Driven Case Trade shows in this new economic era continue to outperform other marketing strategies, generating $325 billion in business sales annually despite economic headwinds. In this month’s article we’ll uncover why the numbers tell such a compelling story. Unmatched Networking Value Trade shows offer unparalleled […]

Navigating Tariffs: How to Manage Trade Show Costs

As the Trump Administration introduces new tariffs impacting a wide range of imported goods and raw materials, businesses across industries are feeling the pinch — and the trade show world is no exception. Increased costs for materials like aluminum, steel, and electronics are creating challenges for many industries, including those like us, who design and […]

Trade Shows and Events 2025: What To Expect

Happy New Year! It’s hard to believe another year has passed and exhibitors are already running rampant with events and activations. The live events and trade show industry is entering an exciting yet complex era in 2025. As businesses continue to invest in face-to-face experiences, advancements in technology, shifting attendee preferences, and economic uncertainties are […]

Apogee completes acquisition of Exhibits and More in Syracuse

Rochester, NY – Apogee Exhibits, a leading provider of exhibition and event solutions, is pleased to announce the acquisition of Exhibits And More, a renowned exhibit, museum, and interiors design and fabrication company based in Liverpool, NY. The acquisition, which is expected to be completed this month, brings together two complementary businesses with a shared […]

Branding in Educational Environments

Bringing School Spirit a step further through visual, interactive, and personal design and branding Branding is often associated with businesses, but its principles are just as vital in educational settings. A school’s interior branding goes beyond mere aesthetics; it plays a crucial role in shaping the culture, identity, and overall experience of students, staff, and […]

Junior Achievement Case Study

Project Overview Junior Achievement of Central Upstate New York “is a nonprofit that inspires and prepares young people for success”. Junior Achievement has over 100 locations across the nation, all dedicated to the future of young people. They provide knowledge, skills, and support to help young citizens in their local areas learn to plan for […]

Earth Day 2024: Sustainable Practices in the Event and Trade Show Industry

As we celebrate Earth Day, it’s a perfect time to reflect on the environmental impact of the events and trade show industry and explore how we can make our operations more sustainable. The drive towards eco-friendliness is not just about reducing our carbon footprint; it’s about creating a legacy of responsibility and innovation. Here, we […]

The Illuminated Future LED Tiles Bring to Tradeshows and Interior Branding

In the ever-evolving landscape of office design and tradeshow exhibitions, businesses are constantly seeking innovative ways to capture attention and create memorable experiences. One such groundbreaking technology making waves in these domains is the use of LED tiles. These versatile and energy-efficient lighting solutions are transforming traditional spaces, adding a dynamic visual element that goes […]

Apogee comes to Buffalo!

January 10, 2023. Apogee completed it’s acquisition of FB Displays and Designs in Buffalo. The joining of these two long-standing organizations signifies an expanded local offering for businesses in the Buffalo region and beyond. On January 10, 2024, Apogee completed its acquisition of FB Displays and Designs. We’re ecstatic to be joining forces with the […]