Dominate the Floor at McCormick Place IN THIS GUIDE: What’s New at Pack Expo 2026 Make the Booth Work for Your Goals Design for Success Speak to Your Audience Extend Your Exhibit Beyond the Booth Walls 5 Pack Expo Mistakes to Avoid Post-Show Follow-Up Plan Why Choose Apogee Are You Ready for Pack Expo? Pack […]
As the Trump Administration introduces new tariffs impacting a wide range of imported goods and raw materials, businesses across industries are feeling the pinch — and the trade show world is no exception. Increased costs for materials like aluminum, steel, and electronics are creating challenges for many industries, including those like us, who design and […]
Happy New Year! It’s hard to believe another year has passed and exhibitors are already running rampant with events and activations. The live events and trade show industry is entering an exciting yet complex era in 2025. As businesses continue to invest in face-to-face experiences, advancements in technology, shifting attendee preferences, and economic uncertainties are […]
Rental Exhibits offer a cost effective and flexible means to get your brand to trade shows without the added cost of ownership.
The recent (and drastic) increase in fuel costs have sent ripple effects through the economy, our industry, and your bottom line. However, trade shows, live events, and other activations are still an effective way of reaching your audience. Moreover, trade shows still offer the most efficient way of connecting with your potential customers. The cost […]
“Nothing will ever replace the face to face opportunity that trade shows offer” – Apogee client quote Trade shows resumed in 2021 and we witnessed a changed landscape with regard to budgeting, planning, and execution of events. One key to ensuring your investment in attending these dynamic events still pays off: properly planning your overall […]
“Nothing will ever replace the face to face opportunity that trade shows offer” -Apogee client quote As our nation and our economy gradually recover, and there will be a pent up demand for folks to get back to live events and continue promoting their brand in person. One key to ensuring your investment in attending […]
“Stopping advertising to save money is like stopping your watch to save time” -Henry Ford One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it’s a good […]
Many Exhibit Managers are often confronted with the question, “should I rent or purchase my booth?”. While there are arguments for both, we are going to dissect here today why rental should be considered when running an effective face to face marketing program. With the increased cost of transportation and raw materials, rental exhibits make […]
The conference and exhibition calendar this year is absolutely packed with potentially powerful events. If your company wants to take advantage of all of these amazing shows, you have to be prepared for success. One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking […]
Companies frequently spend a great deal of time, creative brainpower and financial resources to plan and execute a show stopping trade show display. Then, unfortunately, they leave out one very important element: lighting. All that effort expended on a booth designed to wow visitors, when lackluster lighting means they can’t even really see it. Without […]
Your customers increasingly care about sustainability. In a recent PwC report on corporate sustainability, 75% of CEOs polled indicate sustainable business practices are important. These business leaders and their employees are looking to connect with companies that offer opportunities to further their sustainability goals. A trade show display offers a powerful way to communicate with […]
