When it comes to corporate branding, many Marketers focus on brand activity outside of the organizations home office. External Marketing elements such as Websites, events, advertising campaigns become the core focus, when building the brand “at home” in their offices and manufacturing facilities is just as important. Here we’ll look at several methods (and reasons) […]
For nearly 15 months the live events industry was largely shut down due to the effects of the pandemic. Recently, events have begun happening again and we’re all excited to be going back to the show floor. In this blog we’ll cover what we’re seeing, and try to provide our customers/partners a glimpse into what to expect as they return to trade shows and meetings.
Brand integrity begins with the promise that a brand offers both it’s employees, as well as it’s customers. To begin understanding this, an organization must first help it’s internal brand ambassador’s understand why it’s important. The best ambassador a brand can have it that of it’s ownership, and it’s employees. Brand loyalty begins here. Effectively […]
A recent survey conducted by Freeman Company shows that 85% of respondents feel that in-person events are irreplaceable and an integral part of their overall marketing strategy. This survey shows the majority of attendees and exhibitors in the U.S. plan to return to face-to-face events by the fall of 2021. According to the study, […]
Yes, trade shows are a vital part of almost every organizations Marketing mix. 2020 saw the Trade show activity shrink by nearly 80%, so many organizations had to quickly discover new Marketing Strategy tactics to deploy to help generate leads, build brand awareness, or educate on new product developments. Here we will discuss how to […]
As many Marketing Professionals and Event Organizers will attest, the worth of Virtual Events will never replace that of Live Events. Shows that moved to all virtual formats during the pandemic saw huge drop-offs in participating companies and attendees. Companies that did participate almost uniformly expressed dissatisfaction with the events, and the Marketing Professionals tasked […]
“Nothing will ever replace the face to face opportunity that trade shows offer” -Apogee client quote As our nation and our economy gradually recover, and there will be a pent up demand for folks to get back to live events and continue promoting their brand in person. One key to ensuring your investment in attending […]
State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, […]
We were pleased to be able to partner with Vail Marketing Communications on this article. Jessica Vail, and Mark Taylor from Apogee collaborated on this publication to help Exhibit managers navigate the virtual space questions that have arisen as a result of the large-scale cancellation of all live-events in 2020. With the recent cancellation of […]
As the country re-opens, every business owner is determining how to make her office a safe place for both employees and visitors. Different towns, cities, counties, and even states have very different mandates for businesses to open amid the Covid-19 outbreak. And while many companies are doing the bare minimum to comply, there are some […]
“Stopping advertising to save money is like stopping your watch to save time” -Henry Ford One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it’s a good […]
Many Exhibit Managers are often confronted with the question, “should I rent or purchase my booth?”. While there are arguments for both, we are going to dissect here today why rental should be considered when running an effective face to face marketing program. With the increased cost of transportation and raw materials, rental exhibits make […]
