Yes, trade shows are a vital part of almost every organizations Marketing mix. 2020 saw the Trade show activity shrink by nearly 80%, so many organizations had to quickly discover new Marketing Strategy tactics to deploy to help generate leads, build brand awareness, or educate on new product developments. Here we will discuss how to […]
As many Marketing Professionals and Event Organizers will attest, the worth of Virtual Events will never replace that of Live Events. Shows that moved to all virtual formats during the pandemic saw huge drop-offs in participating companies and attendees. Companies that did participate almost uniformly expressed dissatisfaction with the events, and the Marketing Professionals tasked […]
“Nothing will ever replace the face to face opportunity that trade shows offer” -Apogee client quote As our nation and our economy gradually recover, and there will be a pent up demand for folks to get back to live events and continue promoting their brand in person. One key to ensuring your investment in attending […]
State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, […]
We were pleased to be able to partner with Vail Marketing Communications on this article. Jessica Vail, and Mark Taylor from Apogee collaborated on this publication to help Exhibit managers navigate the virtual space questions that have arisen as a result of the large-scale cancellation of all live-events in 2020. With the recent cancellation of […]
As the country re-opens, every business owner is determining how to make her office a safe place for both employees and visitors. Different towns, cities, counties, and even states have very different mandates for businesses to open amid the Covid-19 outbreak. And while many companies are doing the bare minimum to comply, there are some […]
“Stopping advertising to save money is like stopping your watch to save time” -Henry Ford One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it’s a good […]
Many Exhibit Managers are often confronted with the question, “should I rent or purchase my booth?”. While there are arguments for both, we are going to dissect here today why rental should be considered when running an effective face to face marketing program. With the increased cost of transportation and raw materials, rental exhibits make […]
The conference and exhibition calendar this year is absolutely packed with potentially powerful events. If your company wants to take advantage of all of these amazing shows, you have to be prepared for success. One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking […]
Trade show floors often consist of an endless sea of ho-hum booths. At first glance, one display looks virtually identical to the next, with little or no differentiation. Other than a small sign declaring the name of the company exhibiting within the confines, there is little or no content indicating the booth has anything special […]
Companies frequently spend a great deal of time, creative brainpower and financial resources to plan and execute a show stopping trade show display. Then, unfortunately, they leave out one very important element: lighting. All that effort expended on a booth designed to wow visitors, when lackluster lighting means they can’t even really see it. Without […]
Your customers increasingly care about sustainability. In a recent PwC report on corporate sustainability, 75% of CEOs polled indicate sustainable business practices are important. These business leaders and their employees are looking to connect with companies that offer opportunities to further their sustainability goals. A trade show display offers a powerful way to communicate with […]
