Your trade show booth is a large investment. And like any large investment, long-term results rely on great performance. For your trade show booth to consistently produce results, like traffic, leads, conversations and returning customers, updates and care are needed. After all, trends change—certain elements that were popular when you first designed your trade show […]
After the dust has settled and you’re back home after another busy trade show, performing a post-trade show analysis will help you determine your successes and areas for improvement. Within the first day or two after a show, gather your team for an in-depth analysis. Here are 8 questions you can use to springboard an […]
Whether you consider yourself a trade show veteran or a novice exhibitor, you’re familiar with the inevitable budgeting conversation that happens before you start planning which trade shows you’ll attend each year. Creating an accurate trade show budget can be time consuming and challenging. This article provides you with practical advice and easy-to-apply budget planning […]
Email marketing is the preferred outreach platform for event marketers. Email allows brands to personalize their message to connect with a wide audience for a relatively low cost, while providing a wealth of engagement metrics to track success. Leveraging the power of event email marketing is the perfect way to nurture your clients and prospects […]
Trade shows, exhibitions and conventions provide companies with a one-of-a-kind marketing opportunity to showcase products and capabilities and engage face-to-face with prospects and clients. In fact, a business can achieve more at one event than over the course of weeks or months of marketing through other mediums. To reap the benefits of exhibiting at a […]
This year is already becoming a big year for trade shows. While attendees rush in to trade shows by the thousands, exhibitors of all sizes now have the chance to market their businesses like never before. Gone are the days when trade shows only played into the hands of big-budget companies; a small- or medium-sized […]
Trade show booths represent a significant investment for your company. In order to keep your booth profitable and maximize your investment, you continually need to update and refresh your booth. But since you won’t want to spend too much money on making updates, Apogee has plenty of simple and affordable tips you can use to […]
In the busy world of trade show marketing, the best way to predict future success is to plan in the present. That means preparing for an upcoming trade show months in advance. Our “Trade Show Timeline Planner” will guide you through an entire year of successful trade show preparation, from choosing the right trade show […]
Tradeshows, VIP Events, Conferences and conventions are all investments your organization makes in Sales and Marketing. As is the case with any investment you should expect some sort of return on it. But how do you measure the return? What are the metrics used to report a successful event? Cost per lead, Return on Objective, […]
You can probably come up with a hundred different reasons to exhibit at trade shows. Anywhere from generating quality leads, introducing a new product, to even keeping tabs on your competition. Whatever those reasons are, you need to ensure that they encompass the strategies that you have put forth for your business model and […]
The trade show environment offers businesses a unique opportunity to directly engage and interact with prospective clients. They provide an alternative and tangible avenue to leave a lasting impression on potential customers through personal engagements. In order to reap the benefits of your trade show program efforts, you must have strategic initiatives in place and […]
