By Mark Taylor, President & CEO | Apogee Exhibits 2026 trade show trends are reshaping how exhibitors compete—learn the staffing strategies, budget justifications, and immersive design tactics that maximize ROI and win on the show floor. IN THIS GUIDE: Ready to Start Planning? 2026 Trade Show Trends Booth Staffing Best Practices How to Justify Your […]
The International Manufacturing Technology Show (IMTS) isn’t just a trade show; it is the manufacturing industry’s massive family reunion that happens only once every two years. With over 1,700 exhibitors and nearly 90,000 registrants descending on McCormick Place, the competition for attention is fierce. How do you ensure your booth stops traffic rather than just […]
Trade Shows Thrive in the New Economic Era: The Data-Driven Case Trade shows in this new economic era continue to outperform other marketing strategies, generating $325 billion in business sales annually despite economic headwinds. In this month’s article we’ll uncover why the numbers tell such a compelling story. Unmatched Networking Value Trade shows offer unparalleled […]
Happy New Year! It’s hard to believe another year has passed and exhibitors are already running rampant with events and activations. The live events and trade show industry is entering an exciting yet complex era in 2025. As businesses continue to invest in face-to-face experiences, advancements in technology, shifting attendee preferences, and economic uncertainties are […]
Bringing School Spirit a step further through visual, interactive, and personal design and branding Branding is often associated with businesses, but its principles are just as vital in educational settings. A school’s interior branding goes beyond mere aesthetics; it plays a crucial role in shaping the culture, identity, and overall experience of students, staff, and […]
Rental Exhibits offer a cost effective and flexible means to get your brand to trade shows without the added cost of ownership.
The recent (and drastic) increase in fuel costs have sent ripple effects through the economy, our industry, and your bottom line. However, trade shows, live events, and other activations are still an effective way of reaching your audience. Moreover, trade shows still offer the most efficient way of connecting with your potential customers. The cost […]
Why is branding your facilities correctly so important? How do you want your customers (and your team) to feel when they enter your corporate spaces? One of the important things about your brand is that it is supposed to deliver an emotional conveyance of your promise. When you look at iconic brands how do they […]
For nearly 15 months the live events industry was largely shut down due to the effects of the pandemic. Recently, events have begun happening again and we’re all excited to be going back to the show floor. In this blog we’ll cover what we’re seeing, and try to provide our customers/partners a glimpse into what to expect as they return to trade shows and meetings.
A recent survey conducted by Freeman Company shows that 85% of respondents feel that in-person events are irreplaceable and an integral part of their overall marketing strategy. This survey shows the majority of attendees and exhibitors in the U.S. plan to return to face-to-face events by the fall of 2021. According to the study, […]
Yes, trade shows are a vital part of almost every organizations Marketing mix. 2020 saw the Trade show activity shrink by nearly 80%, so many organizations had to quickly discover new Marketing Strategy tactics to deploy to help generate leads, build brand awareness, or educate on new product developments. Here we will discuss how to […]
State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, […]
