You can probably come up with a hundred different reasons to exhibit at trade shows. Anywhere from generating quality leads, introducing a new product, to even keeping tabs on your competition. Whatever those reasons are, you need to ensure that they encompass the strategies that you have put forth for your business model and […]
When I began in this business in 1994 the biggest challenge we faced was how to get a VCR to play a looping video of a client’s promotional material. Netscape Navigator was the first commercially launched web browser, and folks like Amazon, Yahoo, and YouTube were only in their beginning stages. Attendees back then were […]
The trade show environment offers businesses a unique opportunity to directly engage and interact with prospective clients. They provide an alternative and tangible avenue to leave a lasting impression on potential customers through personal engagements. In order to reap the benefits of your trade show program efforts, you must have strategic initiatives in place and […]
