Knowledge Center | Page 7 of 7 | Apogee Exhibits

The Evolving world of Face to Face Marketing and in-booth engagement

January 31, 2018

When I began in this business in 1994 the biggest challenge we faced was how to get a VCR to play a looping video of a client’s promotional material. Netscape Navigator was the first commercially launched web browser, and folks like Amazon, Yahoo, and YouTube were only in their beginning stages. Attendees back then were […]

The Value of Being an Exhibitor!

October 12, 2017

The trade show environment offers businesses a unique opportunity to directly engage and interact with prospective clients. They provide an alternative and tangible avenue to leave a lasting impression on potential customers through personal engagements. In order to reap the benefits of your trade show program efforts, you must have strategic initiatives in place and […]