Project Overview
VitalPath, a manufacturer of custom, highly complex catheter solutions, recently opened a new Design Center in the Minneapolis suburb of New Hope, Minn. This vertically integrated facility brings together all the resources and capabilities needed for early product development programs under one roof, ultimately accelerating time to market.
The Design Center features 28,000 square feet of space, including 4,300 square feet of cleanroom space. VitalPath is in the process of expanding its ISO certification to include design and development. The Facility is designed to serve the needs of customers in the cardiovascular, electrophysiology, neurovascular, peripheral vascular, and structural heart markets.
Chamfr.com, an online medical components store, works with many of their clients to develop marketing strategies. VitalPath is one of their clients. Chamfr.com has a history with Apogee Exhibits and Environments working on trade show execution for many of their clients, and approached us to work with them on branding the new Design Center.
Branding ideas included 3D logos, vinyl signage and murals, custom acrylic graphics, and word walls in a variety of areas throughout the new building.
Our Involvement
The marketing team at Chamfr.com came to us with the “tour plan” of the facility, with ideas on what they wanted to see in key areas. We then took their plan and devised the best way to implement it from suggesting materials, hardware, sizing, and wall layouts. Apogee handled the project management side of things including: graphic design, production, and installation of the project.
Results
The final project reflects VitalPath's dynamic branding throughout the facility. A large 3-D logo greets visitors upon entering the main reception area in the facility. Large images of people, product and information are strategically placed at key areas of the tour and are produced on metal and acrylic with dimensional stand-offs to create a high-end final product. Many areas are designed to be able to easily update graphics in the future to showcase the ever changing products being developed. An employee wall in the cafeteria showcases employee pictures in the word VITAL and can easily be updated to showcase different team members. Vinyl graphics are used throughout the building in a variety of ways: murals, window graphics, wall messaging, and a large word wall at a separate facility entrance.
