Iredale Cosmetics

Project Overview

Iredale Mineral Cosmetics is a leading brand in the Skincare Makeup industry. Known for producing nourishing supplements, natural skincare formulas and mineral makeups, Iredale prides itself on clean, cruelty-free effective solutions for a healthy radiant complexion.

Our Involvement

Apogee designed a visually forward space for Iredale to showcase their stunning artistry and talent as makeup artists. Complementary colors and superimposed shots of Iredale’s vast array of products created a life-like world within the walls of the booth to showcase precisely what makes Iredale unique in the Skincare Makeup industry.


Using brand-focused colors and large imagery as the centerpieces of the exhibit, the space was the perfect setting for informal meetings as well as a makeup demonstration, allowing Iredale’s artists to show visitors in person how their makeup looked when applied.

The use of visual elements like color and height were used in the design to accentuate and portray the grandiose style that is experienced when a customer enters one of Iredale’s locations, and represent the clean elegance of the brand.

Exhibit Info

Name of Show: ISPA 2018
Exhibit Type: Rental Exhibits
Size of Display: 30×40

“We have been in partnership with Apogee for many years. Their creative and inspiring ideas resulted in a sharp and gorgeous booth that, when unveiled, we literally had people stop by just to see the booth. We love working with Apogee and look forward to continuing this partnership and friendship.”

Client Info

Iredale Cosmetics

Iredale Cosmetics is a skincare and mineral makeup company that embraces the holistic approach to beauty developed by founder, Jane Iredale.