Brand Identity Support and Graphic Design
Encompass Quality Care is a newly formed organization that needed support in developing their new brand. Eric Button met with Creative Director Brenda Vreeland with his initial concept of their brand, what he needed to communicate, and also needed collateral support as well. From there, Brenda took the project and developed a full Marketing package that included logo design, business cards, collateral design, and more.OUR INVOLVEMENT:
From Brenda Vreeland, Creative Director: "The client was just starting his own insurance company. He came to me with the name already chosen. I came up with the tagline.
It started with the logo design. In our conversations, we decided it should have a compass incorporated. His main clientele are baby boomers, and he helps them choose the plan that would provide them the best health insurance. I worked with different color combinations from patriotic red, white and blue, to a more subdued, soft color combination after I did some research on his main focus group, showing that baby boomers are drawn to soothing colors. From there, business cards, a folder, letterhead, magnet, rack card, staggered inserts and a trifold brochure were designed. He worked with a web designer so all elements are fully branded.
Working with Apogee Exhibits was a great experience! When starting
something from scratch especially your own business, it can be
overwhelming. Thoughts of how you want your business to be successful
and well recognized like a household name. Before you even know what
the simplest but most important things will look like, such as your
Apogee’s team and Brenda who worked directly with me were able to take
the ideas I had for my business’s logo and provided me with great
examples. We were able to design exactly what I wanted my business
logo, color scheme, and design layouts for marketing material concepts
to reflect what I wanted my business’s image to portray to my clients
and future business.