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Trade Show Planning Guide for 2021 and Beyond…

Planning a trade show or special corporate event is about more than preparation, it is about creating a trade show planning strategy that consistently yields positive results. If you want to create an evolving trade show marketing plan, the following tips can help you focus your efforts on building your brand and improving your trade show marketing investment on the show floor.

Evaluate And Improve On The Past

Successful trade show marketing is less about having a static approach and more about nurturing a living marketing ecosystem designed to evolve and grow over time. When planning for a trade show, analyze past results along with future trends to help you create the most effective plan of attack.  The demand for face to face interaction has never been higher so it’s important to adapt to the new landscape we’re seeing after over a year of no trade shows.

Training Staff

Magnificent exhibits, outstanding product demonstrations and amazing in-booth activities are all effective at engaging qualified visitors, but a personable and knowledgeable booth staffer is your most valuable weapon. The exhibit simply exists to provide an atmosphere for engagement by your staff.  With no trade shows during the past 16 or so months, you may need to shake off the rust and re-evaluate your booth staff training.

Trade Show Planning Guide

Whether you’re planning for your first, second or twentieth trade show, the Trade Show Planning Guide benefits all event and trade show marketers by providing an overview of key considerations event planners must weigh. From exhibit selection to budgeting and beyond, this guide will help make your next event a smooth-sailing, drama-free experience.

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Planning for Trade Shows in 2021 and Beyond

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The Trade Show Planning guide for 2021 and beyond

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The most successful events and tradeshows don't happen by accident. They happen because organizers and meeting professionals plan for them months in advance. Our latest e-book offers some guidance for effective trade show planning.

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