It can be especially difficult to engage with prospects at biotech and pharmaceutical trade shows. Fortunately, brand owners can leverage content to inform and educate prospects at trade shows, and drive more engagement to their booths. Engaging your customers with content is more than merely keeping up with your competitors—it’s your main catalyst for growth.
Our free Ebook, “Use Content to Amp up your Biotechnology and Pharmaceutical Trade Show Booth,” discusses how you can drive traffic to your booth with various content pieces like design elements, videos, white papers, infographics and live interviews.
- Understanding content at your booth
- How copywriting and design engages your customers
- The impact of video
- How to use Social Media
- Apogee’s Content Strategy Timeline