Your sales team wields a considerable amount of power at trade shows. No matter how stunning your product displays are or how graphically appealing your marketing assets look, your sales team are still a key cog in your trade show investment.

Our free Ebook, “Educating Your Staff: The Key Ingredient to Increasing ROI,” discusses how you can educate and prepare your booth staff so they can have a positive effect on your trade show ROI.


  • How teamwork increases ROI
  • Tips to improving people skills
  • Bringing your teams together
  • Apogee’s online trade show planning tool