Consider this powerful trade show stat: 81% of trade show attendees have buying authority. You and your sales team can take advantage of this opportunity to engage with leads who are positioned to make a purchase or sign up for your services. But with stiff competition abound, how confident are you that your staff will capture key prospects during the show?
Our free Ebook, “Beyond the Booth: Capturing Prospects During the Show,” is packed with advice to help your team create meaningful relationships with those prospects who have buying authority.
- Steps to running a Pre-Show Campaign
- Design your booth with prospects in mind
- Empowering your staff to ask the right questions
- How to connect with prospects through events and emails