Rochester, NY – Apogee Exhibits, a leading provider of exhibition and event solutions, is pleased to announce the acquisition of Exhibits And More, a renowned exhibit, museum, and interiors design and fabrication company based in Liverpool, NY. The acquisition, which is expected to be completed this month, brings together two complementary businesses with a shared passion for delivering exceptional exhibit and event experiences. The addition of Exhibits And More’s talented team and capabilities will enable Apogee to expand its service offerings and strengthen its presence in the live business events, museum, and corporate interior/branded environments spaces. “We are thrilled to welcome the Exhibits and More team to the Apogee family,” said Mark Taylor, CEO of Apogee Exhibits. “The addition of their tremendous talents and capabilities will enable us to offer a broader array of services for our current clients, and enable us to better grow our presence in not only the live business events space, but also in the museum and corporate interior/branded environments spaces.” With this acquisition, Apogee Exhibits will gain access to Exhibits And More’s expertise in exhibit design, fabrication, and installation, further enhancing its ability to deliver comprehensive solutions for clients. The combined company will operate under the Apogee Exhibits brand, with the Exhibits and More team continuing to serve clients from its Liverpool, NY location. The acquisition also brings significant enhancements to Apogee’s capabilities, including:

• Expanded CNC machining capabilities, enabling the creation of complex and custom exhibit components
• 3D signage capabilities, providing clients with eye-catching and immersive branding opportunities
• An extensive catalog of rental elements for trade show exhibits, offering clients a cost-effective and sustainable solution for their exhibit needs.

A proven success designing and implementing spaces for Museums, Visitor Centers, and other branded spaces. “We are excited to bring these new capabilities to our clients and to continue to deliver exceptional exhibit, event, and now museum experiences,” said Taylor.

Jeff Vandeyacht, Co-Founder and COO of Exhibits And More, said, “We at EAM are incredibly pleased that, after 40 years of building the finest team of exhibit designers and fabricators in the world, we have been able to secure their future and the legacy of Exhibits And More through this acquisition with Mark and Apogee. We are excited to join forces and expand the services and capabilities available to our clients.” 

About Apogee Exhibits Apogee Exhibits is a leading provider of exhibition and event solutions, delivering exceptional experiences for clients across a range of industries. With a focus on creativity, quality, and customer service, Apogee Exhibits helps clients achieve their goals through innovative exhibit design, fabrication, and installation.

About Exhibits And More Exhibits And More is a renowned exhibit design and fabrication company based in Liverpool, NY. With a talented team and a passion for delivering exceptional exhibit and museum design experiences for over 40 years, Exhibits And More has built a reputation for quality, creativity, and customer satisfaction.

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As we celebrate Earth Day, it’s a perfect time to reflect on the environmental impact of the events and trade show industry and explore how we can make our operations more sustainable. The drive towards eco-friendliness is not just about reducing our carbon footprint; it’s about creating a legacy of responsibility and innovation. Here, we outline four key sustainability practices that are reshaping the trade show industry.

1. Eco-Friendly Materials

The foundation of any trade show booth is the materials used. Sustainable practices start with opting for eco-friendly materials such as bamboo, recycled plastics, and biodegradable fabrics. These materials not only minimize environmental impact but also offer high durability and a modern aesthetic appeal. By choosing suppliers who prioritize green materials, we can significantly reduce the environmental effect that is often associated with producing and disposing of exhibit components. At Apogee we work closely to refine our construction methods to provide a sustainable and eco-friendly exhibit environment. For example we can source printed fabric made from recycled plastic water bottles to help reduce waste.

2. Energy Efficiency

Lighting and digital displays are integral to trade show booths but can consume a lot of energy. Transitioning to LED lighting and energy-efficient screens can drastically cut down power usage. Many venues have adopted energy efficient lighting, as well as programmable lighting and heating/cooling devices that optimize power consumption and throttle their demand based on building occupancy levels.

3. Waste Reduction Strategies

Waste management is a critical challenge at events. To tackle this, we encourage practices such as digital registration and electronic handouts to minimize paper use. We strongly encourage exhibitors to reduce (*or eliminate) printing paper brochures and shipping them to their shows. Studies done by Exhibitor Magazine documented that nearly 80% of all literature handed out at trade shows gets disposed of. The added carbon footprint that is added to your booth by shipping sometimes heavy printed documents is no longer necessary.

Additionally, designing modular booths that can be reused and reconfigured for multiple shows not only reduces waste but also lowers the frequency of manufacturing new structures. Establishing recycling stations throughout the event space and partnering with waste management services that focus on recycling and composting can help ensure that waste is disposed of responsibly. One very effective method of reduce, re-use, re-cycle policy is that of Rental exhibits. Rental exhibits are generally built with re-usable products that are inherently eco-friendly. You can read our blog about rentals here to see if they are right for your program.

4. Carbon Offsetting and Transportation

Transportation to and from trade shows can contribute significantly to carbon emissions. We advocate for selecting venues that are accessible by public transportation, encouraging carpooling among attendees, and choosing centralized locations that minimize travel distances. Furthermore, investing in carbon offset programs that support renewable energy projects or reforestation can help neutralize the carbon footprint of events. We also have strategically placed rental properties in major venues like Orlando and Las Vegas to minimize cross-country shipping costs.

Moving Forward Together

As industry professionals, it’s our duty to lead by example. By adopting and promoting these sustainable practices, we not only enhance our operational efficiency but also contribute to a healthier planet. Every day should be Earth day and we should re-invest constantly in our commitment to help our planet for generations to come.

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In the ever-evolving landscape of office design and tradeshow exhibitions, businesses are constantly seeking innovative ways to capture attention and create memorable experiences. One such groundbreaking technology making waves in these domains is the use of LED tiles. These versatile and energy-efficient lighting solutions are transforming traditional spaces, adding a dynamic visual element that goes beyond conventional lighting. In this blog post, we’ll explore the myriad benefits and creative possibilities that LED tiles bring to offices and tradeshows.

1. Unmatched Visual Impact: LED tiles are renowned for their ability to deliver vibrant and eye-catching visuals. In offices, these tiles can be integrated into walls, floors, or ceilings, creating a visually stimulating environment that enhances the overall aesthetics of the space. In tradeshows, the vivid displays can attract and engage visitors, setting a brand apart in the bustling exhibition hall.
2. Customization and Branding: One of the key advantages of LED tiles is their adaptability to various shapes and sizes. This flexibility allows businesses to tailor their displays to fit specific design requirements. Companies can showcase their brand colors, logos, and messages in a visually striking manner, reinforcing brand identity and leaving a lasting impression on clients and customers alike.
3. Dynamic Content Display: LED tiles provide a dynamic platform for content display. In offices, this can be leveraged for presentations, corporate messaging, or even real-time data visualizations. At tradeshows, businesses can create immersive displays that showcase product features, testimonials, or interactive elements to engage visitors and leave a memorable impact.
4. Energy Efficiency and Cost Savings: Compared to traditional lighting solutions, LED tiles are energy-efficient and cost-effective in the long run. The longevity of LED technology means reduced maintenance costs and lower energy consumption, making them an environmentally friendly and budget-conscious choice for businesses looking to invest in sustainable practices.
5. Enhanced Collaboration in Offices: In office environments, LED tiles can be used to foster collaboration and creativity. Interactive displays can be implemented for brainstorming sessions, team-building activities, or virtual meetings, providing a dynamic and engaging platform for employees to share ideas and work together seamlessly.
6. Ease of Installation and Maintenance: LED tiles are designed for ease of installation and maintenance. They can be seamlessly integrated into existing structures, minimizing disruption to daily operations. Additionally, the longevity of LED technology ensures that once installed, businesses can enjoy years of reliable performance with minimal maintenance requirements.

As we navigate the future of workspace design and tradeshow presentations, the integration of LED tiles emerges as a transformative and forward-thinking solution. The combination of visual impact, customization options, and energy efficiency positions LED tiles as a valuable asset for businesses seeking to create dynamic, engaging, and memorable environments in both offices and tradeshows. Embrace the bright future of LED tiles and illuminate success in your corporate and exhibition spaces.

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Apogee completed it’s acquisition of FB Displays and Designs in Buffalo. The joining of these two long-standing organizations signifies an expanded local offering for businesses in the Buffalo region and beyond.

On January 10, 2024, Apogee completed its acquisition of FB Displays and Designs. We’re ecstatic to be joining forces with the wonderful team at FB Displays and Designs! For 30 years, Francine Brooks and her team at FB have been providing display solutions to their customers in the Buffalo/Niagara region and beyond.

Quote from Francine Brooks:

“ I am delighted about the sale of my business to a fantastic buyer who brings exciting possibilities for my team and my clients. I am grateful for the memories, the growth and for all my staff members through the years who made it all possible. I wish Mark and the Apogee team continued success.”

Expanded service offerings available to FB clients:

• Expanded design and execution for larger footprint Custom Modular or Hybrid Exhibits

• Rental Exhibits

• Branded Corporate Environments and Interiors

• International Event support

• Custom Fabrication

Quote from Mark Taylor, President of Apogee:

“We are excited to have the team from FBD2 join the Apogee family. While Francine will stay on to help with our transition, we want to thank her for entrusting her company to Apogee. Francine has done a wonderful job developing and growing her business and her team over the years. We congratulate her and wish her well as she gradually moves on to the next chapter of her life. We have gained some exceptional people who work hard to service their clients’ needs in the Buffalo region. They have gained an expanded offering of services and capabilities for their clients to allow them to best serve their event marketing, and Branded Environments needs. We’re thankful to have them join our organization and are excited for the future.”

To learn more about FBD2 and the team visit their website here.

To learn more feel free to contact us here:

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What to expect in 2024

Several things are certain for 2024. There will be increased pressure on Event professionals to justify participation, more closely measure ROI, and be able to budget for the changing event marketing landscape. Budgeting for the period ahead means planning effectively and re-checking your budgets more frequently to see how things are streaming. Remember, the same budget you had in 2023 will yield lesser return. This is a fact. While there are some pressures to be dealt with, the event landscape is still one of the best bangs for your buck in return. 2024 will present some new considerations:

• Event Technology will grow and evolve rapidly. VR/AR industry growth is predicted to exceed 20% (https://marketinginsidergroup.com/event-marketing/biggest-event-trends/)
• Engagement, Engagement, Engagement. Attendees need to feel engaged and welcomed into your space. Traditional methods may not work on the newest generation of attendees. Inspiration and ideas, as well as memorable interactions with your staff will be what gets remembered.
• Generative AI will influence all channels and quickly. Generative AI technologies will be used to create personalized event agendas based on an attendee’s interests and preferences. Attendees will be receiving real-time recommendations on sessions and activities to attend, networking opportunities, which will ensure that they have made the most of their time at the event. Personalized recommendations can also be used to suggest relevant targeted exhibitors to visit.

Tighter budgets may force exhibitors to be more strategic in their approach to events.

• We’re already working with clients to help them make events more cost-effective. We’re suggesting a few subtle changes to clients’ programs to help stave off increased costs.
• Minimize shipping and Material Handling costs by reducing weight.
• Not shipping collateral (studies by Exhibitor Magazine still show that 80% of it never leaves the show city, yet companies still spend thousands on printing and shipping costs).
• Sourcing exhibit rentals regionally. We have strategically located inventories in many show venue cites (such as Orlando and Las Vegas) to help reduce excessive transportation costs. Read further here on whether rentals make sense for you.
• Consider setting aside a “Contingency fund” for unplanned or over-budget expenditures

Maximizing your ROI

• Strategic Sponsorships: Explore how partnering with relevant brands or companies can offset costs and increase outreach.
• Engaging Content: It is hugely important to create engaging, shareable content to boost visibility and attendee engagement.
• Leveraging Technology: Use technology to your advantage. There are event apps and social media channels that can enhance attendee experience and gather valuable data.
• Networking Opportunities: Providing networking opportunities, a key value proposition for attendees is crucial. They want an experience, not a typical meeting.
• Follow-Up Strategy: Outline a follow-up strategy post-event to maintain engagement and measure success. Consistently following up with attendees is crucial to measuring your event success.

Check out our planning e-book

Our 2024 Trade Show planning Guide will help you plan and execute a successful event schedule next year and beyond. Get it here.

The post Trade Shows and Events 2024: What To Expect appeared first on Apogee Exhibits.

Your own headquarters offer you the opportunity to support and inspire through your very own brand you’ve worked so hard to build.

Environmental branding entails creating a cohesive design that brings your brand to life. It includes every detail of your space, such as décor, furniture, signage, wall graphics, and art.

Some reasons an investment in interior branding can benefit your workplace culture:

1.) Heightens brand awareness

Your space (when done correctly) can serve as an excellent marketing tool to attract customers and engage employees. A visually attractive space can help create a strong impression on the people who interact within your business.

2.) Creates a storytelling opportunity

An office environment can help portray your companies values and culture as well as tell your story. Creating a space that clearly lays out your mission can encourage your team to all be working towards the same goals.

3.) Encourages employee pride, loyalty, and engagement

Since people spend a lot of time at work, a well designed space can be vital to employee morale. You want to be providing a space where employees actually want to be. Including calm, inspiring, aesthetic design into your environment is a great way to provide for your employees.

4.) Helps create a memorable experience for visitors

People that visit your space will be more likely to remember the impression your space leaves when it’s visually appealing. A welcoming and visually attractive environment will help potential clients perceive you as a credible and trustworthy company that cares and takes pride in the services they provide.

5.) Cultivates an environment of collaboration

An office that provides ample seating, space to meet and think through ideas as colleagues encourages collaboration. Making employees feel comfortable and inspired through their surroundings cultivates an environment that makes it more likely for them to work together and bring new ideas to life.

An investment in your interior branding is never a waste. There are endless opportunities that correct branding can provide for your business. To learn more about our process and get in touch regarding your space, please visit our corporate interiors tab on our website or get in contact here.

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Understanding the Importance of Planning

1.) Navigating Logistics

The logistics of participating in an international trade show are significantly more complex than those of a domestic event. The physical act of transporting exhibition materials alone poses challenges related to freight handling, customs, storage, and assembly. Planning allows you to anticipate and mitigate these challenges, ensuring a seamless setup and successful exhibition.

2.) Understanding Cultural Nuances

Culture extends beyond language. It includes societal norms, business etiquette, and even certain design aesthetics. A well-planned approach enables you to research the host country’s cultural norms and incorporate them into your exhibition plan. This not only shows respect for the host country but also fosters connections and encourages engagement with your brand.

3.) Strategic Positioning

Planning facilitates strategic positioning in the international market. It allows you to assess your competition, the potential demand for your product, and the best ways to position your brand for optimal appeal. By researching and understanding the market beforehand, you can tailor your exhibition to resonate with international audiences, making your business more memorable and impactful.

4.) Minimizing Financial Risks

Participating in an international trade show requires a considerable financial investment. Unplanned costs can quickly escalate, leading to a potentially unprofitable endeavor. A comprehensive plan allows for detailed budgeting, helping you to minimize unexpected expenses and ensure a higher return on your investment.

Guidelines for Planning

1.) Research Extensively

Knowledge is power, especially when entering unknown territory. Research the host country’s business practices, culture, language, trade show norms, and even local trends in your industry. The more you know, the better you can tailor your approach to resonate with your audience.

2.) Develop a Detailed Plan

Draft a detailed plan covering all aspects of your participation. This includes transportation, accommodation, exhibition setup, marketing strategies, and even contingencies for unexpected situations. Consider hiring a freight forwarder with experience in trade shows, to ensure your exhibit materials arrive safely and on time.

3.) Connect with Local Resources

Reach out to local resources like the host country’s chamber of commerce, trade show organizers, or a local agency that specializes in trade show setup and management. They can provide valuable insights and support to help navigate any potential hurdles.

4.) Tailor Your Approach

Don’t just transplant your domestic exhibition plan to the international stage. Customize your approach to suit the international market, incorporating cultural nuances, local business practices, and audience expectations.

5.) Budget Accordingly

Accurately budget for all aspects of the event. This should include freight costs, accommodation, booth setup, and any potential fees such as customs duties. Also, ensure to include a contingency fund for unexpected expenses.

Stepping onto the international stage as a US exhibitor requires careful planning and preparation. By investing time and resources into developing a strategic approach, you can navigate the complex logistics, adapt to cultural nuances, and position your brand successfully in the international market. In the dynamic world of global trade shows, planning isn’t just a step towards success, it’s the foundation upon which success is built.

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Advance planning is crucial for a successful tradeshow experience, and NPE2024 is no exception. With thousands of attendees and exhibitors from around the world, it’s easy to get overwhelmed and miss out on valuable opportunities if you don’t plan ahead.

Here are a few reasons why advance planning is so important:

• Maximizes your time: NPE2024 is a massive event, spanning multiple days and venues. By planning ahead, you can ensure that you make the most of your time and don’t miss out on any important events, seminars, or meetings.

• Helps you stand out: With so many exhibitors vying for attention, it’s important to have a plan for how you’ll capture the attention of attendees. By planning ahead and creating a standout booth, marketing materials, and promotions, you’ll increase your chances of making a lasting impression.

• Allows you to network strategically: NPE2024 is an excellent opportunity to network with colleagues, customers, and industry leaders. By planning ahead, you can identify the key people you want to connect with and make sure you schedule time to meet with them.

So, if you haven’t already started planning for NPE2024, now is the time to get started. Make sure you have a clear plan for your booth, marketing materials, promotions, and networking, and you’ll be well on your way to a successful and productive tradeshow experience. For all of your planning needs, be sure to download our NPE E-Book here! See you there!

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1.) Benefits of branding your office interior

• Enhancing the client experience: A branded office can create a strong first impression on clients and establish trust in your company
• Boosting employee morale: A well-designed, branded office can boost employee productivity, as it fosters a sense of pride and belonging
• Reflecting your company’s culture: Your office space can serve as a physical representation of your company’s values, mission, and culture

2.) Areas to focus on for office branding

When branding your office interiors, consider the following key areas:

• Reception and lobby: This is the first point of contact for clients and visitors, so ensure it embodies your brand’s identity and makes a strong impression
• Meeting rooms: These spaces should be designed with your brand’s colors, logo, and themes, as they are often used for client meetings and presentations
• Workstations and common areas: Infuse your brand’s identity into these spaces to create a cohesive environment that resonates with employees and clients alike
• Signage and wall graphics: These elements can help reinforce your brand’s message and values throughout the office

3.) Materials to use for office branding

• Custom wallpaper: Utilize wallpaper with your brand’s colors or patterns to create a unique and immersive environment
• Wall decals and vinyl graphics: These can be used to display your logo, motivational quotes, or brand-related imagery
• Branded office supplies: From notepads to coffee mugs, incorporating your brand’s logo on everyday items can help strengthen your brand presence
• Acrylic or metal signage: These materials can create a professional and polished look for your company’s logo and signage

4.) Sourcing a provider for office branding

When looking for a provider to help with your office branding, consider the following steps:

• Research: Start by conducting online research to find reputable providers specializing in office branding and interior design
• Portfolio and references: Review their portfolio and ask for references to gauge their previous work quality and client satisfaction
• Customization options: Ensure that the provider offers a range of materials and customization options to meet your specific branding needs
• Budget: Request quotes from multiple providers to find one that fits within your budget without compromising quality

To view our portfolio of branded environments please click here!

Investing in the branding of your office interiors can create a cohesive and memorable environment that reflects your company’s values and identity. By focusing on key areas, selecting the right materials, and sourcing a reliable provider, you can transform your office space into a powerful tool for enhancing the client experience, boosting employee morale, and showcasing your company’s unique culture.

Get in touch with us about your office branding here.

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1.) Networking opportunities: Trade shows and events bring together professionals from different industries, providing ample opportunities for companies to network with potential clients, suppliers, and partners.

2.) Increased brand awareness: By participating in trade shows and events, companies can increase their brand exposure and visibility among a targeted audience. This can help increase brand recognition and attract new customers

3.) Showcase products and services: Trade shows and events provide companies with a platform to showcase their products and services to a captive audience. This can be an effective way to demonstrate the benefits of a company’s offerings and generate interest from potential customers.

4.) Stay up-to-date with industry trends: Trade shows and events often feature keynote speakers, panel discussions, and educational sessions that can help companies stay up-to-date with industry trends and best practices.

5.) Generate leads: Trade shows and events can be an effective way to generate leads and potential customers. Companies can collect contact information from attendees who express interest in their products or services and follow up with them after the event.

6.) Competitive advantage: Participating in trade shows and events can help companies gain a competitive advantage by demonstrating their industry expertise and innovation.

7.) Cost-effective marketing: Compared to other forms of marketing, trade shows and events can be a cost-effective way for companies to reach a large, targeted audience. By participating in a single event, companies can make connections with multiple potential customers, suppliers, and partners.

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CEIR Index on 2023 trends

The Center for Exhibition Industry Research, in their recent publication, OmniChannel Marketing Insights, have shared several promising insight with regard to exhibit/event industry participation and attendance. One notable statistic is that over 80% of exhibitors plan to maintain or increase their participation in events in 2022 and beyond. 75% of event professionals rated their optimism levels at 8 or higher on a scale of 1 to 10, which is an increase from last year (59%). It’s reassuring to see we’re heading in the right direction following a tough few years. (source: https://www.amexglobalbusinesstravel.com/meetings-events/meetings-forecast/).

What to expect in 2023

Several things are certain for 2023. The event landscape has changed, in some ways, for the better since the onset of the Pandemic. Now that travel restrictions have been loosened and initial fears of the pandemic seem to be waning, many exhibitors and attendees are still eager to get face time with each other. 2023 will present some new considerations:

• Event Technology will grow and evolve rapidly. VR/AR industry growth is predicted to exceed 20% (https://marketinginsidergroup.com/event-marketing/biggest-event-trends/)
• Hybrid Events are here to stay. While many platforms were rushed to the scene to try and fill the live event gap, some have stuck and we’re seeing continued use of hybrid events to reach a larger audience.

Tighter budgets may force exhibitors to be more strategic in their approach to events.

• We’re already working with clients to help them make events more cost-effective. We’re suggesting a few subtle changes to clients’ programs to help stave off increased costs.

• Minimize shipping and Material Handling costs by reducing weight

• Not shipping collateral (studies still show that 80% of it never leaves the show city, yet companies still spend thousands on printing and shipping costs)

• Sourcing exhibit rentals regionally. We have strategically located inventories in many show venue cites (such as Orlando and Las Vegas) to help reduce excessive transportation costs. Read further here on whether rentals make sense for you.

Check out our planning e-book

Our 2023 Trade Show planning Guide will help you plan and execute a successful event schedule in 2023 and beyond. Get it here.

The post Trade Shows 2023: What To Expect appeared first on Apogee Exhibits.

What’s New?

We’re excited to announce a few new things in the works here at Apogee!

We’ve recently launched our Tive GPS tracking resource. These wireless GPS/cellular units get attached to your shipment.  This gives real time visibility to see where your exhibit shipments are, and when they are delivered.

The Future of the Live Event/Exhibition Landscape:

The Center for Exhibition Industry Research recently released their Index report for 2022 and beyond.  It is packed full of useful information to help you justify your budget for the future, and to help target financial resources properly to achieve the ROI needed to continue exhibiting.  If you’d like more information about this report please get in touch with us and we’ll be happy to share further details.  Here are a few take-aways:

• Both participation and Attendance grew through the first two Quarters of 2022 and is expected to recover further in 2023.
• While attendance is still down in many segments, the buying influence and decision making power of those attendees is higher than prior periods.  This is largely based on many organizations sending only qualified buyers to the events in an effort to stream line and save travel costs.  This has worked out to be a benefit to the Exhibitor.
• Despite rising inflation and the prospects of a recession, the industry is poised to continue it’s recovery into 2023.

New Website:

Our new website is now live and contains more Shared Knowledge, E-books, and some new examples of some of the work we’ve done.  Our e-book library is now all contained in one place.  Here you can find resources on such things as:

• Booth staffing best practices
• 2022 (and soon to be 2023) Planning Guide for live events
• 4 Ways to Increase Trade Show effectiveness…..and more…

A final closing thought:

I want to thank all of our customers for their patience, understanding, and partnerships over what has been a very challenging time for our industry, and our organization.  The greatest value in this organization are the people the show up and “do the work” every day on behalf or our clients, and each other.  We appreciate your partnership.

Mark

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