Apogee Blog

Trade shows are not dead, and neither are we.

State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, Trade Shows.

Virtual Tradeshows and Events

With the recent cancellation of all in-person networking events and tradeshows, many companies are looking for a valid alternative. While we strongly feel that few things can replace face-to-face interaction, having a virtual tradeshow is a close second. There are many benefits to hosting a virtual event. With a virtual booth, you can record and track information and analytics like never before. You will be able to have longer exposure and increase your pre and post event marketing efforts, using the virtual exhibit as a supplement to in-person events, which could lead to more sales.

Keeping the Office Safe & Sanitized Without Ignoring Your Brand

Now that your business has reopened, here are some ways to both mitigate the spreading of germs and continue to keep your brand top-of-mind while showing care for those in the office environment

2020 Trade Show Planning Guide-After Covid-19

One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it's a good idea to put any free time you have to work on careful planning and execution of your events once they start up again.

Should I Rent or Buy my Exhibit?

You’ve probably asked yourself “should I rent or purchase my booth?” Here are some criteria to evaluate whether rental might be a solution for you.

2020 Trade Show Planning Guide

One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking crucial questions, creating a strategy, crafting a budget and planning your message, your company will be better positioned to connect attendees, make connections, and convert prospects into customers.

Custom Made Exhibits Drive Customers

Go beyond the cookie-cutter appearance of the booths around you and increase the chance your offering will be noticed at your next trade show.

“Illuminating” Lighting Ideas

Without the right lighting to illuminate your booth, your chances of attracting customers will be dim. For the best and brightest results, make sure you don’t treat lighting as an afterthought.

Showcasing Sustainability in your Trade Show Exhibit

75% of CEOs polled indicate sustainable business practices are important.. here are some ways to convey your company's environmental footprint at your next trade show.

Budgeting For Branded Environments: How To Plan For Branding Your Office

How to Plan for Branding Your Office as an Integral Part of Your Sales + Marketing Strategy

How to Pick the Perfect Trade Show Exhibit Location

Picking the right space for your booth is critical -- here are some tips on how to select the right space for your next trade show.

Qualifying Trade Show Leads

The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers.

8 reasons to promote a strong brand strategy

Branding is so much more than just a logo. To fully understand your brand, you want to think about the entire experience one has with your brand and facilities.

How to Capture Prospects at a Trade Show

Capturing prospects at a trade show is equal parts art and science. Learn our best strategies to use at your next big show.

Pitch Perfect: Selling at a Trade Show

Learn how to hone your selling skills so you can win over clients and beat out your trade show competition.

20 Social Media Tips For Trade Show Exhibitors

These top social media tips can help your team form your social media strategy ahead of your next trade show.

3 Easy Steps to Designing A Stunning Trade Show Product Display

A unique product demonstration at a trade show draws a crowd and encourages attendees to engage with products, your brand and staff to learn more.

Go Green: Environmentally Friendly Promotional Products

Learn how environmentally friendly trade show giveaways help raise your trade show profile and create positive brand awareness.

Tips For Designing Large Format Graphics

Every impressive exhibit at a trade show has one thing in common: stunning graphics. Learn how to get the best from your trade show with these graphic design tips.

Spring into these 5 Fresh Trade Show Booth Ideas

Freshen up your trade show strategy with some of Apogee’s favorite creative trade show booth ideas for your next event.
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