Apogee Blog

2020 Trade Show Planning Guide

One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking crucial questions, creating a strategy, crafting a budget and planning your message, your company will be better positioned to connect attendees, make connections, and convert prospects into customers.

By: ApogeeExhibits
Posted: January 29, 2020

Custom Made Exhibits Drive Customers

Go beyond the cookie-cutter appearance of the booths around you and increase the chance your offering will be noticed at your next trade show.

By: ApogeeExhibits
Posted: November 27, 2019

“Illuminating” Lighting Ideas

Without the right lighting to illuminate your booth, your chances of attracting customers will be dim. For the best and brightest results, make sure you don’t treat lighting as an afterthought.

By: ApogeeExhibits
Posted: November 21, 2019

Showcasing Sustainability in your Trade Show Exhibit

75% of CEOs polled indicate sustainable business practices are important.. here are some ways to convey your company's environmental footprint at your next trade show.

By: ApogeeExhibits
Posted: November 14, 2019

Budgeting For Branded Environments: How To Plan For Branding Your Office

How to Plan for Branding Your Office as an Integral Part of Your Sales + Marketing Strategy

By: ApogeeExhibits
Posted: September 23, 2019

How to Pick the Perfect Trade Show Exhibit Location

Picking the right space for your booth is critical -- here are some tips on how to select the right space for your next trade show.

By: ApogeeExhibits
Posted: September 10, 2019

Qualifying Trade Show Leads

The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers.

By: ApogeeExhibits
Posted: August 12, 2019

8 reasons to promote a strong brand strategy

Branding is so much more than just a logo. To fully understand your brand, you want to think about the entire experience one has with your brand and facilities.

By: ApogeeExhibits
Posted: August 1, 2019

How to Capture Prospects at a Trade Show

Capturing prospects at a trade show is equal parts art and science. Learn our best strategies to use at your next big show.

By: ApogeeExhibits
Posted: May 20, 2019

Pitch Perfect: Selling at a Trade Show

Learn how to hone your selling skills so you can win over clients and beat out your trade show competition.

By: ApogeeExhibits
Posted: May 16, 2019

20 Social Media Tips For Trade Show Exhibitors

These top social media tips can help your team form your social media strategy ahead of your next trade show.

By: ApogeeExhibits
Posted: May 16, 2019

3 Easy Steps to Designing A Stunning Trade Show Product Display

A unique product demonstration at a trade show draws a crowd and encourages attendees to engage with products, your brand and staff to learn more.

By: ApogeeExhibits
Posted: April 22, 2019

Go Green: Environmentally Friendly Promotional Products

Learn how environmentally friendly trade show giveaways help raise your trade show profile and create positive brand awareness.

By: ApogeeExhibits
Posted: April 15, 2019

Tips For Designing Large Format Graphics

Every impressive exhibit at a trade show has one thing in common: stunning graphics. Learn how to get the best from your trade show with these graphic design tips.

By: ApogeeExhibits
Posted: April 8, 2019

Spring into these 5 Fresh Trade Show Booth Ideas

Freshen up your trade show strategy with some of Apogee’s favorite creative trade show booth ideas for your next event.

By: ApogeeExhibits
Posted: March 25, 2019

Evaluate Your Booth – Ask Yourself These Questions

Ensure your booth stays in tip-top shape with these top questions

By: ApogeeExhibits
Posted: March 25, 2019

Best Trade Show Apps for Exhibitors

Staying organized while exhibiting at a trade show can be difficult, but these apps can help you stay on top of everything during your next exhibit.

By: ApogeeExhibits
Posted: March 18, 2019

8 Post-Trade Show Questions to Ask Yourself

When a show is over, performing a post-trade show analysis will help you determine your successes and areas for improvement.

By: ApogeeExhibits
Posted: March 11, 2019

Use Content to Amp up Your Biotechnology and Pharmaceutical Trade Show Booth

Learn how to use content to support your biotechnology of pharmaceutical trade show.

By: ApogeeExhibits
Posted: February 28, 2019

Financial Planning for your Next Trade Show Event

Creating an accurate trade show budget can be time consuming and challenging. Here are some tips on budget planning to help you plan for a successful trade show.

By: ApogeeExhibits
Posted: February 18, 2019

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