Apogee Blog

Branding Your Office: Elements and approaches to enhance your brand

How to Plan for Branding Your Office as an Integral Part of Your Sales + Marketing Strategy

Live Business events have returned. Here’s what we’re seeing…

For nearly 15 months the live events industry was largely shut down due to the effects of the pandemic. Recently, events have begun happening again and we're all excited to be going back to the show floor. In this blog we'll cover what we're seeing, and try to provide our customers/partners a glimpse into what to expect as they return to trade shows and meetings.

Environmental Branding and why it’s important

Highlighting your brand "promise" and core capabilities is important in both the sales cycle of an organization, as well as it's own internal mission to help employees understand what your brand means, and how your company achieves it's results. Using your facility to communicate this is an effective and proven way of building your brand equity.

Planning for the return of Live Business Events

Events, Conferences, and Trade shows have been on shaky ground for a year now. Who are we kidding, they've been completely shut down! In this post, we'll talk about what to expect when shows resume.

Marketing Strategy in a year with fewer Trade Shows

No trade shows in early 2021? Now what? In this blog we'll discuss pivoting to or enhancing your Digital Marketing Strategy to help generate leads and stay in touch with clients until shows return

The Virtual Complement to Exhibiting

Virtual events, hybrid meetings, virtual booth's. All of these have been utilized for the past 10 plus months as a stop-gap tool to stay engaged with audiences. In this blog we discuss how the virtual component will be part of the live production of events going forward. Thank you to Senior Marketing Consultant Nick Crumb who contributes this post for us this month!

2021 Trade Show Planning Guide-Post Covid-19

One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work promoting their brand in person. While things are on hold, it's a good idea to put any free time you have to work on careful planning and execution of your events once they start up again.

Trade shows are not dead, and neither are we.

State of the Industry update from Apogee Exhibits and Environments As I write this newsletter update, we are now nearly 6 months to the day, from the last major event we coordinated for our clients (ConAgg/ConExpo). The pandemic has wreaked havoc on the live events industry, including the medium where most of us live, Trade Shows.

Virtual Tradeshows and Events

With the recent cancellation of all in-person networking events and tradeshows, many companies are looking for a valid alternative. While we strongly feel that few things can replace face-to-face interaction, having a virtual tradeshow is a close second. There are many benefits to hosting a virtual event. With a virtual booth, you can record and track information and analytics like never before. You will be able to have longer exposure and increase your pre and post event marketing efforts, using the virtual exhibit as a supplement to in-person events, which could lead to more sales.

Keeping the Office Safe & Sanitized Without Ignoring Your Brand

Now that your business has reopened, here are some ways to both mitigate the spreading of germs and continue to keep your brand top-of-mind while showing care for those in the office environment

2020 Trade Show Planning Guide-After Covid-19

One day in the near future our country will re-open for business, and there will be a pent up demand for folks to get back to work, and continue promoting their brand. While things are on hold, it's a good idea to put any free time you have to work on careful planning and execution of your events once they start up again.

Should I Rent or Buy my Exhibit?

You’ve probably asked yourself “should I rent or purchase my booth?” Here are some criteria to evaluate whether rental might be a solution for you.

2020 Trade Show Planning Guide

One key to ensuring your investment in attending these dynamic events pays off: properly planning your trade show booth. By asking crucial questions, creating a strategy, crafting a budget and planning your message, your company will be better positioned to connect attendees, make connections, and convert prospects into customers.

Custom Made Exhibits Drive Customers

Go beyond the cookie-cutter appearance of the booths around you and increase the chance your offering will be noticed at your next trade show.

“Illuminating” Lighting Ideas

Without the right lighting to illuminate your booth, your chances of attracting customers will be dim. For the best and brightest results, make sure you don’t treat lighting as an afterthought.

Showcasing Sustainability in your Trade Show Exhibit

75% of CEOs polled indicate sustainable business practices are important.. here are some ways to convey your company's environmental footprint at your next trade show.

Budgeting For Branded Environments: How To Plan For Branding Your Office

How to Plan for Branding Your Office as an Integral Part of Your Sales + Marketing Strategy

How to Pick the Perfect Trade Show Exhibit Location

Picking the right space for your booth is critical -- here are some tips on how to select the right space for your next trade show.

Qualifying Trade Show Leads

The task of qualifying trade show leads is an art form of sorts. It is a skill that is often overlooked by event managers and booth staffers alike, but with practice even the most novice on-the-floor sales representative will be able to sort the buyers from the flyers.

8 reasons to promote a strong brand strategy

Branding is so much more than just a logo. To fully understand your brand, you want to think about the entire experience one has with your brand and facilities.
Apogee Headquarters
1604 Wayneport Rd.
Macedon, NY 14502
P: 315.986.4600
TF: 800.783.4377

© Apogee